Baidu stressed that the search experience without the background of the small webmaster has a bleak future

Since the end of June this year, Baidu greatly adjusted search engine algorithm, several consecutive large-scale K station, leading to the small SEO industry webmaster, talk about "K" color change, although Baidu out of the "7.19~7.31 Webmaster Complaints Feedback Bulletin", the following is the original content:

Since the Baidu Webmaster platform to add complaints to the entrance since July 19, we have received a total of 7050 webmaster complaints, but more than 80% of them are low quality site submitted invalid complaints, after careful analysis and system determination, found that only 3% of the individual feedback referred to the site is a normal site mistakenly affected by the strategy, These sites have been submitted to engineers for correction algorithms, most of which have returned to normal, and the rest of the feedback mentioned in the site is in the normal state of the system, without any problems. We hope that the webmaster before submitting feedback, first ask themselves, if they are an ordinary user, whether they will believe the information on their own website.

The above is Baidu for this large-scale K station, add complaints to the entrance, the webmaster complaints feedback. From which we can see that by K Station, only 3% of the site has the possibility of recovery, 97% by K station basically did not recover the possibility, small make up their own website has two K, after nearly one months of observation, found that Baidu Spider has not visited, using the Internet all the methods of the spider, still useless, Come to a conclusion: This station in Baidu completely dead, Baidu Spider encounter this link will go around.

Baidu K Station said very clearly: for the low quality, no original site to punish. In fact, this is a Baidu, the implementation is also very difficult, original and false original between how much difference? believe that Baidu also said not clear, small series according to the dozens of ranked better station observation that: No search experience, there is not necessarily the original, but there is a search experience, no original can also successfully get a good ranking.

Here's another reference to the search experience, so what exactly is a search experience? How to define it? Here, we do not talk about concepts, we analyze the example, the following is my "Pregnant woman cookbook" The word Baidu Search, and then ranked first site analysis:

The first station, we look at the title: Pregnant woman _ Pregnant woman recipes _ Pregnant women practices, recipes Daquan. The title does not contain the word "pregnant woman cookbook", but this is the station to do the first Baidu, we can find: Baidu Spider is intelligent, can identify the strong correlation of words, but this is only one side, we go into this site to look at the internal structure:

　　

First of all, this site to achieve a clear structure, home > Recipes Daquan > Pregnant women (247) [switch columns]. Then the screening conditions, the screening conditions are very fine: time, difficulty, taste, craft. Let a person at a glance to see what they really need recipes, can be very convenient and quick to make judgments.

followed by a number of recipes, ranked by three categories of standards, namely: the latest, popular, and commented most. Users can achieve their goals according to these classifications.

Let's take a look at some of the following points: Home > Recipes > Diet and fashion drinks pregnant women

The first or the structure is clear, then is the practice, difficulty, taste and other details.

　　

The bottom is the practice, hierarchical, clear, matching the map with a very reasonable, people feel like in high-end restaurants. On the right is the relevance of this dish to human health: therapeutic efficacy and adaptation to the crowd. It is not difficult to see, a simple recipe, has been the site to achieve the ultimate, from the practice, ingredients, mapping, to adapt to the crowd, efficacy, and allow users to participate in interaction, want to do and do, and the bottom of the user comments, all the more in this page to stay some time, this site to the customer experience to achieve the ultimate!

Through the website on the "Pregnant woman Cookbook" This word in Baidu rankings on the performance, we can see that the user experience is: To do their best to retain users, do their best to the sake of users!

Believe that most of the stations do little station is the user's point of view to consider, like most of the single page site, basically no user experience, even if your content is all original and how, the layout of Chaos, content written without any value, can not lead to the user's reading interest, so the rankings can be imagined.

Baidu recently a period of practice, is really for the user experience to do, but the algorithm is not mature enough to hurt a lot of sites, but our vast number of small stationmaster, if still blindly to do this station, still unavoidably be k risk. At present, the only way for the long station is to do a good user experience but no technology no background of the small webmaster want to do a place to meet their own idea of the site, the basic impossibility, most of the webmaster should be to find a template to change, and then fill in the content on the website online, but with the update of Baidu algorithm, this situation is really the end.

Small series in this recommendation: small stationmaster have no capital strength, as well as practical learn some build station knowledge, from scratch, otherwise, small stationmaster really is dead end!