Mother's Day just passed, one day in the subway to see such an advertisement: a pair of beautiful jade bracelet photos, next to write "always give her mother a gift worthy of her pride." Recall that in 2011, 10 of the United States "times" TV ads, 7 are emotional for the appeal. And now as an excellent carrier of emotional advertising, micro-film is also in the Internet advertising to lead the coquettish. Now on the Internet, full of a large number of simple and brutal advertising, using Low-cost, discount and other information to attract consumers, but do not know there are more powerful weapons-with love moving.
Good emotional advertising, because a certain appeal touched the hearts of consumers, and make consumers on the brand or products have a deep impression and positive emotions.
So what are the types of emotional advertising?
After summarizing some of the most common types of emotion, we begin to think:
How to put these delicate emotions into the Internet ads?
What are the expressive forms of emotional advertising?
Here, the author introduces several common ways to integrate emotion into advertising:
1. Arouse Emotion through festivals
This kind of manifestation is more common, mainly through some special significance day, to arouse people's some kind of emotion.
1.1. Affection article
(1) Spring Festival:
Example: During the Spring Festival Pepsi Advertising "Take the Music Home", arouse many young people struggling outside the family and the sincere feelings of relatives.