Baidu's new home brings three benefits

Baidu CEO Robin Li recently released "Baidu New Home" news, caused the industry's hot discussion. Famous Independent it commentator Hongbo (Keso) on the micro-blog Baidu's new home features summed up as "three favor": Shorten the user access path, so that real-time hot spot more hot, so that the use of Baidu account increase, so as to bring more imagination space.

Hongbo a more detailed description of the above three points in the "knowledge":

First of all, search "Taobao", "Youku", and then visit the target site, such searches averaged more than 500,000 times a day, searching for "fast seeding", "QQ", "PPTV", "China Mobile online Business Hall", "4399", "Three Kingdoms Kill", "DNF", "58 City", "net", "Renren" These keywords, on average, are also more than 200,000 times. Baidu's new home the most direct benefit is to shorten the user access path, open the first click on both Access.

Second, the real time hotspot is originally a hidden relatively deep function, now referred to the home page, so that users can understand what is the hottest thing on the internet today. Of course, whether this will lead to hot effects of the Matthew effect, and the consequences of Matthew, is worth observing.

Finally, the most important thing is that Baidu account has been very useful, limited use of the scene. Home revision, so that users will be more willing to login account. After the user has the identity, may bring more imagination space, whether is the product, the commercial, or is on the open platform, has the account support, certainly may bring more value to each party.

It is reported that Baidu's new home page in the traditional search box to increase the navigation notice, real-time hotspot, application, news four modules. On the surface is more complex than before, behind it is "simple can rely on" the embodiment of values, so that users "0 distance" to obtain information, but also let developers "0 distance" to find users. As Baidu founder and CEO Robin Li said, Baidu from the traditional search to the box to calculate the data open platform, the application of open platform, and then to Baidu's new home, the overall idea is consistent, hoping to save more time for users. Compared to the results of a traditional search form, Baidu data open platform to achieve "that is found", the application of open platform to achieve "that is, search is used", Baidu's new home page is trying to let users "not search is used", which is what Hongbo said "shorten the user access path."

Baidu's new home page, "real-time hotspot" is another big strategic thinking. It refers to the "Baidu search list" to the unprecedented height. Through Baidu's new home page, people will understand that at this moment, what other people are paying attention to, the whole society pay more attention to what, update frequency faster, the impact of a wider range. Thus, "The spirit of the Times, Baidu know" the new media attributes have never been highlighted. In the future, Baidu's new home page will reflect the widest public opinion of the "Real-time hot spot", as people witness the occurrence of social events, fermentation, outbreak of the first window, can be said that the entire social barometer.

"A direct" to the imagination of the space is also greater. Li said at the Baidu World Congress, "a direct to a number of companies have done, but there are not too many examples of success, Baidu does not do the same today, the likelihood of success is very large, first, Baidu home page is the world's largest number of visits to one of the pages, with such a large number of pages to promote a direct, the impact of the industry is not the same. The second reason, a direct to not only make Baidu benefit, also can make a lot of partners benefit, you have more opportunities to show on Baidu home page, you can find your own target customer base. ”