Baidu's recent moves have repeatedly been aimed at grabbing back the official discourse right

Chinese search as a veritable "boss", Baidu for the domestic site is almost SEO optimization of the first choice, but also the most important source of web search traffic. But compared to a world-wide influence of Google, Baidu lacks such a clear weight as PR, but not like Google to all concerned about the search engine optimization to explain how to get better results, in the interaction with the webmaster, it is obvious that Baidu does not go far enough. It is in this context, the domestic gradually appeared more and more used to check the so-called "Baidu weight" of the query site, but they give the result can only be "unofficial, not authoritative" folk standards, Baidu in this regard the lack of a very serious situation.

It is because Baidu itself in with the owners concerned about the optimization of long time "not as", directly led to the Baidu optimization without a unified authoritative standards, "folk standards" gradually flooded the trend, the long-term for Baidu's own authority and image will have adverse effects. Believe that Baidu must understand the current existence of this "optimization chaos", if not to hand for Baidu in the webmaster's image and the future of the stability of the market are threatened. Therefore, from the recent operation of Baidu, frequently shot is reflected in its intention to optimize the market in the image of the purpose of seoer, which for our webmaster and what is the significance of it? Let's discuss it together today.

First, "Baidu standards" have been released, the establishment of official authority

Optimize the market in each road "hero" produced by the so-called "Baidu weight" query site, to the small and medium-sized webmaster to provide Web site weight query services, and in fact we all know that these sites provide the data reference is limited, but due to the real authority: Baidu did not provide the corresponding query tools, which makes everyone hold "there is always better than no" Attitude, for the weight of their own website to find some reference. And recently Baidu constantly in this respect exerting force, has launched the following several service tools, let the general webmaster and Seoer in the development of Baidu optimization with more official basis:

1, included in the number of inquiries tools: Baidu launched its statistical tools, in this statistical tool to give full play to the advantages of its products, a lot of useful tools are integrated into the site, such as Baidu Index, Baidu Cloud list. But among these tools, the most eye-catching when the number of "collection of inquiries Tool", the recent official position of Baidu, told the webmaster use site: The syntax of the number of queries collected is inaccurate, the most accurate is the use of Baidu statistics included in the number of inquiry tools to find the results, Can be seen Baidu for this special tool of importance and promotion efforts.

2, SEO proposal: Starting from June 30, Baidu began to use the way to grab the invitation to promote the first batch of 500 places "SEO proposal" tool, the tool is also attached to the Baidu statistics, and the number of the collection of query tools are arranged in the same column. I grabbed the first batch of the invitation code, after the trial learned that this tool is mainly the use of Baidu-specific procedures for Webmaster inspection site in the "URL length, static page parameters, meta information to improve the degree of picture Alt information, frame information, flash text Information" in these several aspects of the problem, This shows that Baidu is constantly enhancing its own influence, the webmaster rely on the optimization standards gradually established in their own this aspect.

Second, "Baidu Standard" to the SEO and webmaster brought about the impact and countermeasures

1, the continuous introduction of Baidu standards, will inevitably affect the previous "folk standards" as a site for the theme of some sites, but to engage in SEO optimization of friends and stationmaster, it is tantamount to more than can rely on the official standards, so that we are no longer like the past can only rely on guessing and testing methods to infer Baidu's algorithm and preferences, I believe that in the next period of time Baidu will continue to have a new action in this regard, strengthen the influence in this respect, so that the coverage of the official standards more and more widely, to Google, which makes us in the future to optimize the Baidu more "standard" can be.

2, with Baidu constantly in the SEO has a new initiative to launch, as a webmaster more should be actively faced with this change, after all, this is from the official more authoritative and reliable reference tools, so that we can optimize the site with a more reliable reference sources, and these tools now seem to have a unique function, compared to " Folk tool "has its unique value." Now in these tools of the test promotion period, wait until no longer need the invitation code to apply for large-scale promotion and popularization, the webmaster should be in the first time to use, from which to optimize the site to help the information, in response to Baidu's SEO optimization to make a new breakthrough.

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