Basic online entrepreneurial experience

These experiences are a comprehensive summary of successful people's footprints, reflecting the rules of online entrepreneurship, but they are not a golden rule and should be used flexibly according to their actual situation.

Now that we have a concept for online entrepreneurship, let's take a look at the specific operations and what needs special attention. It should be emphasized that these experiences are only a comprehensive and summary of the footprints of successful entrepreneurs. They reflect the basic rules of online entrepreneurship, and are not a golden rule, the most important thing is flexible use based on your actual situation.

The main significance of summing up these basic experiences is to enable you to understand the characteristics of the actual operations of online entrepreneurship, and to build a necessary understanding of the work involved in online entrepreneurship. In fact, most of the content in this column is about the actual operations, tips, or latest experiences on a specific issue. Now, let's get started!

Experience: determine the proper business scope.

If you are an enterprise and have mature products and considerable market demand, this is not a problem. As mentioned earlier, Shandong garlic, Shaanxi rural painting, and Beijing suburb all have their own unique resources available for use, and there is only one thing to do with marketing. If an enterprise has problems with its existing products or markets, you want to repeat the online opportunities to make adjustments, or if you are an individual and eager to use the entrepreneurial convenience provided by the Internet to become a new type of entrepreneur in the Internet era, so you have to take a good look.

To determine the business scope, we should give full play to our resource advantages and expertise, and avoid blindly imitating them. Chinese people have a "cool" problem. You have to pay attention to it! If no one is doing what you want, you should be ready first. Entrepreneurship is centered on the word "Innovation", which is embodied in the spirit of innovation and entrepreneurship.

Experience 2: Have the psychological quality to take risks, and minimize the risks as much as possible.

Innovation is always accompanied by failure, but in constant innovation and exploration, you will be far from successful (especially for your "customized" "success "!) Getting closer and closer. One door cannot be accessed, and the other door will open for you. What is "the path to a peerless person "? The principle is the same. It is common for an online entrepreneur to try two or three services and fail.

After all, your goal is to succeed rather than fail, so you have to find ways to minimize the risk. So you need to spend enough time researching, demonstrating, and making a safe Opening plan.

Experience 3: Focus on marketing.

Therefore, you must consider the following issues:

(1) Why do we start a business? Understanding the intention of entrepreneurship and online marketing.

(2) What kind of business do we create? Determine the product (or service) You want to operate ).

(3) What are our characteristics? Find the unique selling point that you are different from others "!

(4) What benefits can our products (or services) provide to buyers? For example, your product is a car door lock. When it is locked, the door won't open, and people in the car don't have to worry about falling out. This is the benefits your products bring to customers.

(5) how to establish a good reputation? You should pay enough attention to the customer relationship, establish a customer contact card, and publicize the customer's positive opinions.

(6) What Should customers do next? Each marketing method should have a clear goal to let customers or potential customers know what to do next. For example, if someone else comes to your webpage, You have to clearly guide people and want them to take the next step to buy your product? Ask for more detailed information? Or subscribe to news emails?

Experience 4: regularly send news emails to your customers (and potential customers) by email.

The goal is to "think of you on a regular basis ". You need to know that in the information age, more and more information can be obtained, and their attention resources are limited. Therefore, you need to provide free information that is beneficial to their life or career, to win their attention resources and achieve the final purchase goal.

Experience 5: if your business is national or international, it is especially necessary to establish a hichina website.

Your webpage is actually a non-closed store. With the help of your website marketing efforts, you can promote your products or services to potential customers 24 hours a day. When online e-commerce matures, it can also process the business 24 hours a day. At that time, you were able to achieve "even when you were sleeping, the money was coming in "!

Experience 6: Keep an eye on new trends and opportunities, and check whether there are faster, better, or cheaper methods in product production or service.

Experience 7: Minimize regular expenses. Good business, if the cost is high and there is a lack of marketing, will eventually go to the fate of the door.

Experience 8: You have to have a team of consultants who can advise you when necessary.

The form of this team depends on your actual situation. formal or informal, one or two people should go to the advisory committee with a clear division of labor. In short, some "Masters" should be appropriate. Just as legal advisers and family doctors can provide quality assurance for your legal and healthy life, these business staff can also escort your success. Regardless of your identity, university professors, consulting experts, business partners, friends and family, you only need to have the ability and expertise in this area.

Experience 9: participate in related training courses or lectures and read related books. In a word, you must constantly "charge ". Knowledge and information about marketing and business skills is particularly important. Because in the economic era of the buyer's market, there is only one dead end to marketing.

Experience 10: Believe in yourself. This involves the difficulty of correctly evaluating yourself. Simply put, if you think you can do it, you can do it, instead of saying you can do it. Don't laugh at it again. How can I unload it? BR>
Experience 11: You must have full confidence in your own business, especially in business dealings, and be excited, passionate, and dedicated to your own business. This will exert a subtle influence on others.

Experience 12: who do not want to do business with people they like and trust? This is a fact that is often ignored by you and me. Therefore, building a good reputation is very important, because the market is becoming more and more experienced: after a successful sales, remember to ask your customer for a letter that expresses satisfaction or praise for your product (or service. Such materials can be a powerful marketing tool and an efficient means to expand your credibility.

Experience 14: perseverance is the key. Never give up easily! Everything is hard at the beginning, and online entrepreneurship is no exception. It often takes several months for the first customer to come.

If you can use this experience, the next thing to do is to enjoy the reputation, wealth, and sense of achievement brought about by the success of your business!