Basic Principles of Baidu ranking

"When determining the relevance of a search engine, it is basically based on the" match/location/frequency "principle of the keywords on the webpage, that is to say, the more words, phrases, or phrases in the website content match the keywords entered by the user, the more frequently they appear, the higher the association degree of the website and the higher the ranking in the search results. "This sentence is crazy. I firmly believe that we should have a good understanding of the match, that is, keyword matching. Location = keyword layout, frequency = keyword density.

In the "Ancient Times" of search engines, search results are arranged in the order in which search engines locate matching web pages in the database. However, people soon realized that such search was ineffective. In fact, users are most concerned about how to find what they want in the shortest time. Therefore, they have higher requirements for search engines, that is, they are not limited to simply returning database search results, these results should also be re-processed to determine which best matches the user's search intention, and then prioritize the most matched web pages. This is the most basic principle for a search engine to play its role-the Relevance Principle. Some people have promoted it to the "First Law" of the search engine ".

From the perspective of Search Engine login, the relevance principle is also significant to websites. We always want to give priority to our website information in the search results to attract more visitors. Therefore, we need to understand the rules of the search engine in terms of website ranking, it will be of great help to log on to the search engine and obtain the desired ranking.

Because the "Relevance" of webpages is the ultimate goal of webpage optimization, we need to further explore them.

Relevance refers to the degree to which the website information meets the search criteria. When determining the relevance of a search engine, it is basically based on the "match/location/frequency" principle of keywords on the web page, that is to say, the more words, phrases, or phrases in the website content match the keywords entered by the user, the more frequently they appear, the higher the association degree of the website and the higher the ranking in the search results. Let's take a simple example. You can open www.baidu.com and search for a popular keyword, Warcraft private server. The first page is the bidding ranking. We can see that there is a world of warcraft private server publishing site on the second page, the keyword before the title reflects the matching and position.

The following Xiaoqiang's World of Warcraft private server release site shows the frequency of keyword appearance. Xiaoqiang's *** has very few content in other site titles and has unique titles. Click Open site to view webmaster's intentions, keyword distribution, news content, etc.

With the continuous development of the Internet, the search engine technology is also constantly improved. In order to provide users with more valuable search services, the engine has gradually introduced the concept of website themes and popularity in the ranking rules based on the original relevance. The concept is embodied in: the more concentrated the content and themes of a website, the more external links related to the website, the higher the click-through rate of the website, the higher the ranking.

Of course, this is based on Information Association. Even if your website has a prominent topic and is very popular with visitors, but if the content does not match the user's search criteria, you still cannot get a good ranking. This is not hard to understand.

Keywords are not limited to a single word, but should also include phrases and phrases.

We know that information retrieval in search engines is implemented by entering keywords. Therefore, as its name suggests, keywords are indeed critical. It is the most basic and important step in the entire website login process. It is the basis for our webpage optimization. Therefore, we cannot emphasize its importance. However, it is not easy to determine keywords. Many factors should be taken into account. For example, keywords must be related to the content of your website, how words are combined and arranged, and whether they meet the requirements of search tools, avoid using popular keywords as much as possible. Therefore, it takes some time to select the correct keywords.

How can we find the keyword that best suits you? First, you need to carefully explore the psychology of your potential customers, rack your brains to imagine the keywords they are most likely to use when querying your information, and record these words one by one. You don't have to worry about too many keywords listed. On the contrary, the more keywords you find, the larger the user coverage, and the more likely you will find the best keywords.

We often hear this story: A company's website ranks among the top 20 in search engines, and its business volume has soared to 10 times. Another company also ranks in the top 20, but its business volume remains unchanged. What makes such a big difference? The reason is simple: the previous company chose the correct keyword, and the latter made a fatal mistake in this regard. This example shows how important it is to correctly select keywords for the success or failure of enterprise website marketing.