Be your "Steve Jobs"

Imagine: You are running along the street, chasing your $20 bill that you just lost; it is flying in the wind, quickly floating on the ground, so that every attempt to seize it becomes futile.

Like you, many other entrepreneurs are pursuing something in vain. There may be 1 million tech entrepreneurs in the technology industry, but there is only one Steve Jobs. There may be 100 books in terms of time management, authorization, and outsourcing, but there is only one Tim Ferriss and the 4 hour workweek; the importance of the unique value proposition is always the topic that people want to write, but there is only one Seth Godin and his purple cow ).

So, do you want to continue to make a humble brown ox, or do you want to become a "Purple ox" that can stand out from the crowd "? So what about your company?

Seriously, it is time to be different from before. You should become a unique person like Steve Jobs, and then you will see a change in the whole world. So how can we achieve this in this crazy world? Ray Edwards, a good friend of mine, is also an entrepreneur. We both had a 72-minute conversation about the incident. Edward once worked with The New York Times best-selling author Tony Robbins, Jack Canfield, and Mark Victor Hansen) joel comm, Armand Morin, Alex mandossian, and Jeff Walker.

The result of our discussion is that if you can apply it to your company at the following eight points, it may become a job in your company:

1) You must be yourself.

There is only one you in the world. You must accept this and be yourself. You may not like Tim Felis, but of course he is the real Tim felis. Steve Jobs is also Steve Jobs. He decided to be himself, not afraid to do so. You also need to do the same thing. Because there is only one "you" in the world, when you really do yourself well, it will stand out.

2) do your best to bring suitable customers to your company and avoid problematic customers.

It is the most important thing for you and your company to stand out. By doing yourself well, you can clearly draw a line with others. At Apple, Steve Jobs did a very good job. In the early days, he established an "anti-Microsoft" image for himself and the company.

3) The power of Synthesis

MP3 + Internet + mobile phone.

This formula is worth hundreds of millions of dollars, and they are combined into an iPhone. Although Steve Jobs did not invent MP3 music, Internet or mobile services, what he did was "synthesis ". Fillis also uses this concept when writing books about time management and outsourcing.

4) build a "bonfire" to find an audience that can resonate with you.

Ignition a torch, carefully holding it in his hand, to protect it from the wind; or put the torch into a heap of 20 feet tall grass, it is filled with kerosene, which of the two options can attract more attention? The answer is obvious. Steve Jobs was doing well in this regard. In 1984, he launched the Macintosh personal computer as a trigger.

5) even when the company grows, you must retain your personality in the company; it is your child.

Let's take a look at Steve Jobs's incredible success at Apple, even though he has died, but his personality and marks are still everywhere in the company-even if the value of the company reaches hundreds of billions of dollars, tens of thousands of employees will remain like this.

6) Now it is a P2P world.

As my friend Mike muhney, CEO and co-founder of viporbit, said: "B2B (E-commerce model for enterprises) and B2C (the enterprise-to-consumer e-commerce model) have been 'dead '." When I talk to entrepreneurs, and then they talk about their target market as "medium-sized enterprises", they will make me feel broken. You are a person, your team members are people, and your customers are people. Therefore, P2P is our "friend ".

7) Everything becomes automated because your products and brands will be sold by your customers later.

How do you feel if you have a team of 10 thousand enthusiasts to help you sell your products? Steve Jobs had hundreds of thousands of such fanatics.

8) Mission + dream

What do you think is your goal? What is your company's goal? If you say "make our investors richer", it is a completely wrong idea. As in the previous articleArticleAs mentioned in, knowing that you have a higher sense of professional mission and a dream is the only way you can start your rocket ship.