Taxi software subsidy war is gradually coming to an end with a quick merger, but similar subsidies have spread in other areas, and recent news has it that renting a market or connecting a stick to a taxi software will make the subsidy war go through. Among them, the angel investor commentator led by the torch rental has been the first to upgrade the subsidy war, 5 million of the real money will be directly used to subsidize Beijing super-million users.
The subsidy action was named "Rescue Tenant & Rescue Landlord", according to the plan, from July 1, the torch rental will be issued in the form of coupons to the Beijing-based tenant users in the next 12 months rent, the maximum tenant subsidy can reach 2400 yuan; On the other hand, Torch rental also to the landlord gave 24 hours of lightning rental promise, late rent by day faulty products, and have a large house property insurance gift. It can be said that the highlight of the event is not only reflected in the subsidy amount, in the form of subsidies are also innovative and unique, which for the Internet + era of subsidy war brought great enlightenment.
What kind of subsidy do we need for the Internet + era?
So, the first question is, what kind of subsidy do we need for the Internet + era? From the previous taxi software subsidy war, it should be said that the basic goal of user education is still achieved, after all, many people are just in contact with the subsidy to the taxi software. On the other hand, it also gives users a strong reliance on subsidies, and if the vendor continues to subsidize, the user will continue to use it, and once the subsidy is canceled, it will be discarded by the user.
Therefore, the nature of this subsidy war is only through "burning money" to gain market share, the user experience, brand influence of the promotion is very limited. To solve this problem, we must start from a deeper perspective, to solve the user pain point of the way to carry out subsidies, on the one hand is to let users see the benefits of subsidies, on the other hand is to let users see the product quality user experience, to enhance product brand and user viscosity.
Torch Rental has a deep understanding of this point, so its subsidy strategy is more targeted, but also more grounded gas. To sum up, its subsidy strategy is divided into two parts, one is the rent reimbursement, the other is the late rent faulty products, the former can directly reduce the cost of the rental of users, in the rent rising today is commendable, the latter is to make up for the landlord late rent caused by the loss, at this point, the torch rental undoubtedly opened a precedent, Because any traditional intermediary will not make compensation for late rent.
What is the impact of rent-out on the housing leasing industry?
Of course, the subsidy is just a marketing strategy of the torch rental, return to the industry level, the torch rental is essentially to create a new model of renting, then what impact on the housing leasing industry? As we all know, the current housing leasing industry is still dominated by traditional channels, that is, through the offline real estate intermediary to complete the housing leasing. But this traditional model is not conducive to the development of the industry, because the housing leasing services belong to the category of information services, the efficiency of information processing, accuracy, security will directly affect the efficiency of the entire industry.
Therefore, the torch rental is trying to use the Internet + concept to reconstruct the housing leasing industry, to open up the information barriers to housing leasing, building a strong service platform. Specifically, the torch rental is so implemented, for the tenants, the torch rental commitment to contact the whole process at any time, 100% of individual listings, direct direct sign; to the landlord, in the torch rental on the direct release of the listing of the fastest 24 hours can receive rent, and no intermediary fees or service charges. Based on the torch rental platform, landlord tenants can achieve direct-signed, the platform also provides privacy protection, free insurance, security guarantees, rent advances and other value-added services.
From the above analysis is not difficult to see, the torch rental has a general platform for the characteristics of the next line of business transplant to the line to complete, so as to achieve the complexity, the use of the threshold to reduce, improve the efficiency of industrial operation. At the same time, the torch rental industry has a very in-depth, meticulous research, including privacy protection, security guarantees and other value-added services to effectively solve the shortcomings of the traditional intermediary and short board, to eradicate the housing leasing industry, a variety of chaotic image has a very important role.
It is no exaggeration to say that the torch rental overturned the traditional housing leasing industry operating mode, under the promotion of rental, housing leasing industry will usher in a new era of "go to the intermediary". The so-called intermediary, we are not exclusive intermediary services, the real exclusion can only be black intermediary, relying on money for the livelihood of two of landlords. "The Torch rental founder Dragon said, I believe that under this concept, the torch rental to the industry will be more and more obvious impetus."
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Behind the subsidy action, how to achieve "to intermediary" torch rental?
