Believe it or not: Google is using your analytics data

A lot of webmaster comrade see good Google Analytics, apart began to use. But really smart kids tend to think twice: will Google take advantage of our data? If so, what are they doing with this? What harm will it do to me?

However, Google has never thoroughly failed to use the data, and many of our thoughts are just speculation. However, if we take a look at the latest developments in Google-especially after the Larry Page reception-you will get an exact message: Yes, Google is using this information.

But we must not prejudge, the analysis is still behind. Webmasters who meet with Google engineers have asked questions and answers about whether Google uses special elements such as bounce rate, exit rate, and stay time. But the problems were too high and they were so vague that the smart guys were getting back. In fact, it is better to ask: Do you Google use Analytics data to rank the site? Because Google is not focused on a particular detail, but on the overall data situation.

Since Lari, Google's unprofitable projects have been clicked. It's not that Google has lost its ability to innovate, it's that they've become more practical. Projects require a lot of resources to support, and features like analytic will require a lot of hardware, software, maintenance, and energy costs. Analytics is free, and if the current google,analytic cannot provide value, then there is no need for it to exist. So the reason Google left it is clear: what data Google needs to use. In the classic words: If you don't pay for the product, you are the product you are selling.

Undoubtedly, various search engines are collecting data in a variety of ways to make their own search results more perfect. Google will naturally not let go of our analytic data. Of course, this doesn't necessarily mean we have a big loss. Perhaps we can use the appropriate method, using analytics data to make our website ranking even more forward.