Blog marketing mode)

Here are some blog marketing modes and blog marketing operation modes summarized by the online cool-man for your reference.

 

 Blog marketing business model

One of the blog marketing business models advertises on the blog website.
In the blog world, standard and verbal advertisements seem to be loud calls from the vegetable market. The Design of advertisement should take into account the blog, and make the blog part of the advertisement dialogue.

Blog marketing business model II Professional publicationArticle.
As the main character of professional articles, the product must have a knowledge point to communicate with the public and establish a sense of attention.

Blog marketing business model 3: Build a blog team.
Public relations companies publish blog diaries to influence the reports of mainstream media.

Blog marketing business model 4 Monitoring blog websites.

Through monitoring the blog website, we can promptly find the most talked-about companies or the most popular topics of the people, and prepare for the potential PR crisis.

Blog marketing operations

The operation of blog marketing is different from that of traditional marketing, and its ease of operation and initial low investment costs make blog marketing very feasible. This article describes how to use the blog post publishing function of a third-party blog platform to conduct online marketing activities:

One of the operations of blog marketing is to host a website and open a blog account.
That is, you can select a blog marketing platform suitable for your enterprise and be eligible to publish blog articles. In general, you should choose a blog hosting website with a large access volume and a high reputation. These materials can be analyzed and determined based on information such as the Alexa global website ranking system. For Professional blog websites in a certain field, in this case, we should consider its access traffic and its influence in this field. websites with a high influence have a high level of credibility in their blog content. If necessary, you may also choose to register on multiple blog hosting websites.

The second method of blog marketing is to develop a long-term blog marketing plan.
The main content of this plan includes the staff program engaged in blog writing, the selection of everyone's writing fields, and the publishing cycle of blog articles. Due to the great flexibility and randomness in blog writing content, the blog marketing plan is not a strict "Enterprise Marketing Article release schedule ", it is a reference for evaluating blog marketing from a long period of time.

The third method of blog marketing is to build a suitable blog environment and stick to blog writing.
Whether a person or a blog team needs to persistently write to ensure the long-term value of blog marketing, one or two blogs of an enterprise occasionally post several enterprise news or blog articles, which is not enough to achieve the goal of blog marketing. Therefore, if blog marketing is truly integrated into the enterprise marketing strategy system, it is necessary for enterprises to create a suitable blog environment and adopt a reasonable incentive mechanism.

Blog marketing method 4: Use blog resources and other marketing resources comprehensively.
Blog marketing is not independent, but an integral part of enterprise marketing activities. At the same time, blog marketing resources can play more roles, as described above, by combining the content of blog articles with the content strategies of Enterprise websites and other media resources, the rational use of Blog content resources has become an indispensable part of blog marketing.

5. Evaluate the effectiveness of blog marketing.
Like other marketing strategies, it is also necessary to track and evaluate the effectiveness of blog marketing and continuously improve the blog marketing plan based on the problems found, let blog marketing play its due role in the corporate marketing strategy system. There are no complete evaluation modes for the effectiveness evaluation methods of blog marketing, but you can refer to the evaluation methods of other methods of network marketing.