Blog setting and Optimization for online blog marketing

Source: Internet
Author: User
Tags movable type wordpress version

Blog setting and Optimization for online blog marketing


This article is excerpted from the book "password of network marketing practice-strategies, skills, and cases"

Whether you are using a third-party blog platform or your own domain name, you must set up your blog after you select a platform or install software. Of course, the blog settings running on your host are more comprehensive and flexible. These settings are usually one-time, and should be done before the blog starts writing. Next we will discuss how to optimize the settings of blogs to achieve the best effect of blog marketing?
Some of the settings discussed below require plug-ins. If you are using WordPress, movable type, or zblog, there are already many ready-made free plug-ins for use. The following describes the specific examples of plug-ins. WordPress is used as an example. If a third-party blog platform is used, it depends on whether the platform provides the relevant functions.
(1) Permanent Link
When a third-party blog platform is used, the URLs of blog posts are usually automatically generated and cannot be changed. Fortunately, most platforms have generated static permanent links.
When using the blog software, you must set it on the blog background. Click "option" in the WordPress background and select "permanent link". Several permanent link formats are displayed, including the date and number formats and the custom format 10-1.
We recommend that you use this custom format:/% postname % /.
The permanent link does not contain dates and categories, but is only the file name of a post. The advantage is that the URL is the shortest and looks beautiful. In addition, you can change the posting date of the post as needed without affecting the URL of the permanent link.
(2) webpage title
The webpage titles generated by most blog software are in the following format:
Blog name-category name-post title
We recommend that you rewrite the TITLE section of the blog template to reverse the webpage title, that is, the format:
Post title-category-blog title
Post title-blog name
You can also use Seo Title Tag ( plug-ins to achieve this function.
The advantage of this is that no matter where the user sees the webpage title, he will first notice the first few words, and put the post title at the beginning is undoubtedly more targeted, especially in search engine results. If you put the blog name at the beginning, the user cannot grasp the key point, but needs to read it later to know the post title and general content.
(3) website Map
A blog is also a special website. Creating a website map is an important aspect of user friendliness and helps users to view the content of the entire blog in a centralized manner.
However, most blog software does not provide the website map function, which must be implemented using plug-ins. For example, WordPress uses dragon design sitemap generator (
Sitemap-generator-plugin-for-Wordpress/) plugin to dynamically generate website maps.
(4) Digg, bookmarks, and online Extraction
Blog is one of the main forms of social websites. Another type of social websites are online bookmarks, online extraction, and Digg services. The content submitted by these websites is mainly based on blog posts. There are a large number of users in Digg, online bookmarks, and online extraction. Therefore, sharing blog posts may lead to a large number of new users. The blog system should provide the most convenient way for users to submit blog posts to the main Digg, bookmarks, and online retrieval services very easily.
Similarly, this usually needs to be implemented through plug-ins, such as Social bookmarks plugin for WordPress ( ).
This type of plug-in automatically generates a submission link for the primary bookmarked web tracking service at the bottom of a blog post. You only need to click the name or icon of the bookmarks and web tracking service to automatically go to the corresponding submission page, the submitted URL and title have been filled in.
(5) Encourage subscription
A major feature of a blog is RSS output. Users can not only view posts on the blog site, but also subscribe the blog's RSS feed (SEED) to their favorite reader for reading. Once a blog post is published, the user reader will automatically display it.
Just like email marketing, one of the important signs of a blog's success or failure is the number of subscriptions. It is difficult to ensure that users will come back to your blog in the future. Subscribing to blog seeds is a bit like subscribing to e-magazines. Users will become long-term readers. Therefore, the blog should encourage users to subscribe and put the "subscription" button in the most obvious position, usually at the top of the sidebar.
We recommend that you use the orange RSS subscription button that is the most standard and easily identifiable. The current trend is to increase the size of the subscription button, which attracts users to notice the button subscription blog and has become a clear visual feature of the blog.
Blog feed output can be either full-text output or abstract output. Some blogs use abstract output to improve the website's traffic and page views. To view the complete post, you must click the link in the reader to read it on the website. This is a good choice in some cases, such as increasing traffic to sell advertisements. However, in most cases, I strongly recommend that you do not have to visit the blog website and view the full text of the post directly in the reader. In this way, it is most convenient and convenient for the subscriber to view the post, and there is no need to set up multiple procedures for the user. In terms of user friendliness, full-text output is more popular.
(6) Related Articles
Other posts related to this post can be listed below each post, which is helpful for the search engine to be fully indexed, as well as for users to find more relevant information and read it in depth.
In Wordpress, you also need to implement it through plug-ins, such as related posts (
The archives/2006/02/02/wordpress-related-entries-20/) Plug-in automatically generates the most relevant article list based on the post tag.
(7) blog Classification
Blog posts are generally classified by topic. When creating a blog, the author should give a general idea about the categories of his blog, establish these categories first, and classify the posts into the corresponding categories during post writing.
We recommend that you flatten the classification as much as possible, that is, the more detailed the classification is, the better. Of course, this can have a maximum of 20 categories without affecting the user experience. If there are more categories, the navigation list will be too long, but it is not conducive to user browsing.
The logic should also be noted during classification. Each small category should be a sub-system of the entire blog topic, plus one or two categories without a specific topic, and some posts such as personal opinions.
(8) tags usage
One of the important features of Web websites is the widespread use of tags. Tags are essentially keywords. The system aggregates related articles by tags.
When writing a blog post, there is a corresponding tab bar in the background. The author fills in keywords related to the blog post as tags. The blog system automatically aggregates all posts with the same tags according to these tags. Tag Cloud is usually used in the blog sidebar to display these tags. Tags that are frequently used have a larger font in the tag cloud. Users can easily see where the Blog content is focused.
When writing a blog post, you must select the most relevant keywords accurately. do not list the broad keywords in every post. If a blog is about Seo, do not use SEO as a tag for every blog. Although most posts are Seo-related, you should select keywords that describe posts more accurately, such as external links, internal links, and website structures.
In addition, the use of tags should also be different from the classification. If the tag name and the category name overlap a lot, the tag does not make any sense to the user, and it is easy to cause the copy content in the search engine. Therefore, we recommend that you do not use the category name for tags. In other words, you can use the blog category as a big classification and the label as a smaller classification. For example, an SEO blog can be classified into link policies, keyword policies, and content policies. tags can use external links, internal links, and Link bait, these tags can be considered as smaller categories under the link policy category.
(9) use images
Most bloggers have a bad habit of focusing on text writing and seldom using pictures. Include myself.
The survey shows that putting some images in a blog can attract users to read the post carefully, rather than leaving in a hurry. The image used here is not only used to explain a problem, but also included in the case that there is not always an image, put some interesting and humorous pictures to make users smile or relax.
(10) Ping
There are many blog aggregation and Statistics Services on the network, such as Technorati. After posting a blog post, you need to notify these blog aggregation or statistics websites by pinging them to tell the aggregation website that there is a new post, as shown in 10-8.
Figure 10-8 Ping
In the ping Service Section of the blog background, fill in the main aggregation or statistics website Ping address. Whenever a new blog post is sent, the system sends a ping signal. Or use an automatic Ping service such as /. As long as the blog system is pinged to the, pingomatic will automatically output Ping signals to other Ping addresses in its database that already contain most of the major aggregate or statistics websites.
(11) spam comment Filtering
Almost all well-known blogs face spam comments. There are a lot of software on the Internet that is used to send spam comments to a blog. It automatically scans and collects blog addresses, and then leaves spam comments and spam links. My personal Seo blog has had around 0.15 million spam comments in the past two years. Fortunately, most of these spam comments are identified and directly deleted by the spam filter plug-in.
The akismet plug-in ( can be installed using WordPress software, which is a powerful spam filter system that can be determined based on the characteristics of the message, with a high accuracy. Comments that are determined to be spam are directly sent to the spam queue and will not appear in blog messages. Spam filtering system settings.

In addition, I suggest that the author set the blog message system to leave a message only for registered users, that is, the name and email address must be entered, in addition, to leave a comment for the first time, you must pass the review before it can appear in the blog comment. This simple method can block a large part of spam messages.
(12) Template Selection
Mainstream blog software already has a large number of free templates to choose from. It is recommended that you do not use the default template attached to the blog software. There are still a large number of blogs using the default template, which will make the blogs look homogeneous and have no visual features. You can go to the official website of the blog software to browse the ready-made templates and select a style that matches your blog topic. Download and install a blog template is very simple. Generally, you only need to upload several files of the template to the template directory and activate the template in the background.
(13) blog name selection
The blog name is different from the official enterprise website name. Enterprise websites usually have to use the company's official name. However, whether it is a corporate blog or a personal blog, the blog name is neither too formal nor too formal. Instead, you should select a simple and unique name. Like the blog I subscribed to, "I love boiled fish", "President's blog", "Google blackboard", and "no Lenovo" are all very good names, so you can't pay attention to them, it is also hard to forget these names.
The following blog optimization settings are more subtle options. Most blog settings do not need to be taken into account. However, if you want to make blog marketing better, you can consider the following areas to be optimized.
(14) Copying content
One of the characteristics of a blog is that in addition to the post page, the same Blog content appears in many other places, such as archiving by date, archiving by category, and archiving by author, there are also tag-based aggregation archives. The same post will appear on all the above archived pages, plus the blog homepage and main navigation. This will cause a serious copy content problem, which may adversely affect the search engine ranking, which is caused by the structure characteristics of the blog.
The solution is to use the robots file to prohibit the search engine from indexing the archive page, but only the blog post page. Alternatively, you can use the plug-in to dynamically Insert the noindex tag to the archive page to prohibit search engines from indexing these archive pages.
(15) Speed Optimization
Although WordPress is a very powerful system, it also has some disadvantages. For example, the number of database accesses by a program is very large. Blog users who have some programming skills can optimize the WordPress code to reduce the number of visits to the database and increase the speed of the entire blog. For example, in the WordPress header file, the Wordpress version information or the blog name generated in the footer must be extracted from the database. In fact, this information can be written in a program file or template with fixed Code, without the need to access the database. For example, the Code of the footer blog name is usually as follows:
Copyright & copy; & nbsp; 2008 <? PHP bloginfo ('name');?>
We can change it:
Copyright & copy; & nbsp; 2008 my blog
In this way, the program does not have to query the database.
(16) meta tag
It is cumbersome to write meta tags for each blog post. In most cases, we recommend that you delete the meta tag without using the meta tag. In particular, there are some meta tags generated by blog systems, each page is the same, in this case, it is better to use them.
If the blog author wants to make full use of the meta tag, he can install some meta tag plug-ins to write a unique meta tag for each post and each category page.
(17) use of the nofollow attribute
The nofollow attribute is used in a webpage link to tell the search engine that the link is not used by the website author to vote for the trust of other websites. The nofollow attribute is increasingly used in blog messages, because after all, blog messages are not written by the blog author, and the website quality of the message owner is uneven. It is impossible for the blog author to ensure that the website with the message signature is not cheated, no illegal content.
Therefore, it is best to use the nofollow attribute to indicate that these links are not recommended by the blog author, but left by the reader. The blog author is not responsible for this. Currently, all new versions of WordPress have automatically added the nofollow attribute to the blog message signature or the website that appears in the blog message.
(18) email subscription
In addition to encouraging users to subscribe to a blog reader, some users prefer reading via email, so you may consider using plug-ins to implement the function of subscribing to a blog via email, such as the subscribe2 plug-in ( ). After a blog is updated, the new post is automatically sent to the email address of the subscriber.
(19) h tag
Because blog software designers do not fully understand Seo, most blog systems do not achieve optimal results when using the H tag. For example, all pages in WordPress put the blog name in the H1 tag. In fact, you should put the blog name on the homepage in the H1 tag, the classification page in the H1 tag, and the blog post page in the H1 tag. Most of the ready-made WordPress templates place the blog post title on the H2 tag, and the H1 tag still uses the blog name. Blog authors who are skilled in template modification can modify the use of the H tag by themselves.
Some of the blog settings discussed above require plug-ins, some may not be implemented on third-party platforms, and some are details, especially the last few items. Blog settings are difficult to optimize all these aspects, neither realistic nor necessary. As long as the blog author notices most of these places before starting the blog, it is enough to optimize as much as possible. You don't have to worry about one or two details and spend too much energy.
(20) create a page
In addition to time, content, and tags, the most common Blog system is the author page. Blog pages are much more important than ordinary websites about our pages. That is why most top navigation pages of a blog usually have only a few links, and the author pages must be one of them, sometimes there are only two links for the home page and the author.
You must carefully write the blog pages and clearly introduce the background, hobbies, and expertise of the blog author, as well as the contact information between the blog author and the blog author.
Blogs are different from corporate websites. One of the most distinctive features is that blogs are associated with authentic and flesh-and-blood authors, who trust the authors behind the blogs. Listing true and trusted author information on the "About Us" page is the most basic premise and easiest way for readers to trust this blog.

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