Book recommendation "from 0 to 1"

I like to read a little extra-curricular books in addition to taking exams in class recently. Some of them are chosen by themselves, and a part is recommended by others. Today I would like to share with you a book I read "from 0 to 1", this book is I in the ' Embedded system ' This course when the teacher recommended, because the teacher in the course of teaching is not just the spoon-fed teaching, personal is more like. In the course she teaches, she will give us an explanation of the need for this course, combining the history of development, the status quo, and the future outlook, and I like the way it is taught.

The first half of the book explains the complete competition for homogeneous products and the monopoly profits of innovative differentiated products. Homogeneous products are mostly from 1 to n development, this development will make competition more intense, when the enterprise will focus on the competitive means rather than the development of better products, is actually a waste of capital, but also not conducive to the drive of innovation, but the purpose is the same as the purpose of differentiated products to obtain monopoly profits. from 0 to 1 of the innovation is to open up the market, of course, the risk is also very large, but the monopoly of the market monopoly profits return is also very rich.

The latter part is about the knowledge of entrepreneurship and some considerations, such as why to start a business, the choice of entrepreneurial projects, investment knowledge, the management of entrepreneurial companies and so on. Generally belong to the guide thinking of the reading, because the author himself engaged in the industry is the science and technology industry, mainly computer industry, it is recommended that the computer professional should read a good read, perhaps will play a role in the development of your thinking.

Book recommendation "from 0 to 1"