Brain hole: Google channelled through Sogou return to China mystery

Today, there is a tenderness netizens, search results from Sogou information, appeared from Google content. This is the identity of the person who seems to be Sogou staff, and speculated that this may be Sogou will work with Google. But in the recent tenderness of the same people issued Wang Xiaochuan dressed in a smiling face from the Google building out of the photos, there are "Sogou summon big cousin" speculation. A few things linked to think about, seemingly hidden mystery: Google is not to use Sogou to return to China?

Previously, Google's high-end Schmidt in the media interview said "they did not quit China"; Wang Xiaochuan in Google's Alpha dog victory to the Sogou all staff holiday day, plus the recent Sogou and Google's explosive material, Could not help but suspect that Google and Sogou co-publication is only a matter of time.

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Google back to China is imperative to search business Alliance return to China is very likely

6 years ago, Google issued a statement to exit the Chinese market, leaving offices and 500 employees.

Then, executives such as Schmidt in response to the matter in the media interview, but also "business adjustment" as the reason to respond to the withdrawal of the Chinese market, did not make it clear that the Internet censorship reasons to withdraw from the Chinese market. After that, with the internet wave of mobile countries since 2010, more and more netizens think that the Chinese market is the perfect choice for Google, so in the case of sentiment, Google has to return to the Chinese market demand.

The reason for this argument is that Google's previous stance.

In a previous interview with the media, former Google executive Tian previously commented on Google's return to China that "Google needs the Chinese market, and after entering the Chinese market, they can expand to other services." They need a bridgehead, and that bridgehead is Google Play. "In addition, Google's official website was successfully opened by a large number of Chinese users on the evening of March 27 this year, further exacerbated this possibility." Behind all these signs, Google has a clear incentive to return to China on the basis of search needs or mobile internet trends.

But is China's Internet development so much the same as Google, which has left China for 6 years, to return to China and regain its old glory?

This is the focus of big media and public opinion. For today's Chinese internet situation, whether it is the search market or mobile Internet development momentum, Google simply rely on the way 6 years ago to return to the Chinese market has no significance, so through the alliance with China's domestic internet companies, may be the best choice for Google to return to China. In this context, Google channelled through China's domestic enterprises back to China, in the sentiment is also reasonable.

Google and Sogou ambiguous return to China or channelled through Sogou?

The Chinese market is a huge temptation for Google, but for the upright and aloof Google, the direct return to China is indeed difficult. And from the recent Sogou and Google's close contact behavior, you can speculate: Google or with local companies to cooperate, channelled through local enterprise way back to the Chinese market-in the current Chinese search pattern, Sogou is undoubtedly the best choice object.

First, Sogou's market performance in recent years significantly improved, the development prospects are optimistic. According to Sogou company February 1, 2016 released the results show that Sogou Company 2015 annual revenue of nearly 600 million U.S. dollars, including the fourth quarter of 2015 revenue of $166 million, one-quarter profit exceeded the $31 million mark, achieving a continuous 8 quarterly profit targets. In this high-speed development situation, Sogou company through the integration of external resources to create a more comprehensive, easier to use, more convenient search engine, Sogou company also has a positive significance.

Second, Chinese market users need foreign search. According to Eric Mut data show, Sogou mobile search traffic share is 14.4%, Mobile month live number 460 million, in this huge data behind is a huge user demand market, so Sogou and Google Alliance, also means that there are overseas information retrieval needs users can achieve more convenient information search results, for ordinary users, this way of cooperation will mean convenience and efficiency.

Thirdly, advertisers also need Sogou +google search combined mode. For advertisers, advertising needs to consider different search engines and users to reach the crowd, and Sogou and Google cooperation, meaning that advertisers can play a maximum effect of advertising.

Another guess: Goolge not directly return, but content access Sogou

Google's return to China after the uproar, with the Sogou executives appear in the Google office traces, as well as Google's previous stance and so on, the results of Google's return to China have a clear possibility, but in view of this important event has yet to be confirmed, So it doesn't rule out Google or another way back.

That is, Google still does not return to China, but its search content access Sogou.

Google has been away from China for more than 6 years, and this 6-year period has been the rapid development of the mobile Internet, GOOGL has missed the best golden opportunity. From the current situation, if Google's return to China is not a huge benefit to Google, then choose to work with China's local search and not return to China, which is a good choice for Google.

Last week, Apple announced a 1 billion-dollar investment, Tim Cook and liuqing "intimate contact", in fact, international and international Science and technology giants "change ideas" to the company to open up the soil of the signal.

The results of the leaked Sogou "product beta" appeared Google search result, may soon open some possibility.

Finish

朱翊, technology from the media, Well-known opinion leader.
:izhuyi 
male: ZHUYIWEIXIN

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Brain hole: Google channelled through Sogou return to China mystery