Brand Effect Promotion: the operation of the bean-ding Library

Each seoer has its own optimization methods, targeted at the target audience is not the same. Someone for search engines, so there are so many collection stations, spam sites. Some people for users, in the user experience above great effort, this is their different SEO optimization means. And I think there is a brand effect of the promotion, it is out of the SEO, but also belong to the network promotion, that is, document-type promotion. The following is the author's personal views, here to Baidu Library as an example:

One, the document outside the chain to search engine invalid

We all know that the library, the bean is in flash form to show the reader, and the search engine for Flash still can't recognize, let alone inside the outside chain. But it is also said that the library for the search engine is the form of text expansion, can be read. Yes, indeed, the outside chain of the library can also be included, but it belongs to the chain of invalid outside. First, it can't just click on the link to get the user to the site. Secondly, it does not increase the weight. This is the author through a few months to do experiments on the library results:

　　

The author uploaded 152 documents in one months time, inside the anchor text and direct hyperlinks have to do. But whether the core keyword ranking or not competitive long tail keyword rankings have no effect, but Baidu Library long tail keyword ranking is high, and this for search engines, a little weight has not been promoted.

Second, the document header logo to do brand promotion

We all know that the document ranking is very high, whether it is Baidu Library, or beans in the document inside the net. Although the author in this experiment, the keyword rankings did not improve, but the flow has risen. Instead of coming in from search engines, they are increasing the amount of traffic that is directly accessed. Good use of the header, in the header place the site logo, the viewer to form a visual impact. Do not underestimate the number of documents accessed, to see the author uploaded the number of documents accessed to know:

　　

If 100 people viewed the document, there is a person who remembers the logo of your website, you have a person to know your brand, and our documents can be used to spread the nets way to upload documents, this virtually let more people know your brand, why not?

Brand publicity is not necessarily the offline media, we seoer can use their own SEO knowledge, brand building. Article by the Web game: http://www.guoshulianliankan.com/Original, reproduced please respect the original, thank you!