Brief analysis of Baidu SiteLink and ICP record information display

SEO technology in the past few days to focus on Baidu search results on the website of the SiteLink found that Baidu has begun to appear in the search results URL above the record information. At that time the feeling of SEO technology is: Baidu, you have made progress! We know SiteLink is Google for the weight of a high site a display, generally called the whole station link. Have a peer joking, SiteLink is the highest state of Google rankings. In addition Baidu Encyclopedia has the introduction of Google SiteLink, content and point of view are worth reference, interested friends can go to see.

Baidu Webmaster Platform from November 8 released information to see, this mechanism is Baidu default. So the general enterprise station, personal site is not, at that time, SEO technology sent a micro-blog, to do the site to be cool, otherwise this life is not the day. Compared to Google's sitelink, Baidu SiteLink slightly simpler, but still the user clicks on the site has a positive guide role, there is progress on the look!

About ICP record information display, is actually 360 comprehensive search first launched, reckoned in July Bar, 360 comprehensive search launched the website business card function. On the current search results, corporate SEO Analysis: Baidu search involved in the industry has not fully covered, but for some of the more dangerous industries have shown, such as the medical profession part of the word. This time Baidu on-line this data's goal, actually with previous "the website Security risk Prompt" for the same purpose.

Based on Baidu SiteLink and ICP record information display, Enterprise SEO published the following three points of thought:

1, as the Chinese search engine hegemony, competitors have good things, Baidu will have similar or introduce a better user experience products. This point with the enterprise in a certain industry to become the first, need to reach people have my whole, I have no idea of the realm is consistent! Therefore, in accordance with the habit of SEO, as long as it is to promote user experience optimization of the improvement measures are worthy of encouragement, there is competition to stimulate the industry's continuous development and progress. If the search engine to achieve a home alone is not necessarily a good thing, today's Chinese search engine three points in the world is not a bad thing. Everything has two sides, multi-angle analysis will find a lot of interesting things, of course, if the study to the "flow of black hole" this level, there will be more weight.

2, the current search engine to show the information there are a lot of fraud, unsafe, so Baidu proposed "for the measures of the low quality site has been in force", "Baidu algorithm upgrade, will affect the cheating site included and the ranking of low-quality sites", "On the Cheat algorithm Upgrade", "on the sale Link behavior reminders, Sell links will also be hit "etc. measures, the purpose is very clear, maintain the Internet fairness and justice, purify the whole Internet environment! For example: The medical industry in the Baidu 6.28 algorithm adjustment has been K dropped a lot of sites, this also shows the determination and position of Baidu, only good, real site to give the opportunity to the fore, Of course, this process may have accidental injury, SEO consultant overall still expressed understanding.

3, do not record the site will affect the search engine results ranking it? SEO Consultant said that at least in the foreseeable future, the search engine will be the same as the user for a formal record of the quality of the site trust points, so solely based on this factor, webmaster or don't be afraid of trouble, a one-time good record work. About the bureau recently for a lot of web space service providers to increase efforts to urge rectification, as long as the discovery did not correctly point to the Space Business Server IP, ordered rectification, which also caused some use CDN technology site needs to turn off DNS intelligent resolution function.

SEO Consultant Summary: Baidu SiteLink and ICP Information display is essentially for the User experience optimization upgrade, for the site operators want to be in the vast sea of the Internet to become a well-known site in the site, the relevant qualifications are complete conditions, the only way is to do a good user experience optimization.

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