Brief chat Taobao free Fish Release Interface two times revision

Suggest just learn UI students see this kind of revision experience summary, Advance learning Interactive design knowledge, in job search can add a lot of points. The new person who is accustomed to the design by experience/feeling does not let go, this kind of actual case unifies the book to see, can help you to understand those design principles more thoroughly. No more said, directly read the text!

Interactive design book has a very famous "minimalist design" ("Simple and Usableweb, Mobliel, and Interaction"), I believe many designers have seen, which teaches a simple four strategies. For their own design to do subtraction, do a simple design, basically become a designer self-cultivation important credo. But the simple thing is, it's not that simple (singing), the rule of a democratic society is not a minority that obeys the majority.

Free Fish app release process of the first revision, but also from Taobao second-hand to the first release of leisure fish the interactive structure of the major changes. The image below is the old version of second-hand app released from the portal to the release interface style, when the second-hand app or the use of drawer-style navigation, and the release of the portal is hidden in a navigation.

The publishing main interface is divided into two layers in the vertical space, which is basically a long form, listing the information that the seller can fill in as much as possible. The intention is actually very obvious, that is, want to collect as much as possible format information, for the product page information display, to help buyers make decisions to buy, to facilitate the transaction. Of course, the priority of different information is considered, important information, such as pictures, titles and prices and other items on the first floor, the other put on the second floor. However, the second level of information items, the need to release users to trigger the initiative (upward toggle) will appear.

The old version of Taobao second-hand release of the design revision soon set two goals:

To make the user more simple and clear to complete the release operation;

Become an industry standard for the release of idle (second-hand) goods.

The goal does not seem to have any problems, the main idea of the design is also quickly out: The release process to split steps, step-by-Step guide users to fill out information items, each process is as far as possible to merge the same nature of the information items, simplifying the content of each step, the process is decomposed into:

Baby picture Add

Baby Related information fill in

Baby Price Information fill in

Based on each step, the program is also carefully designed, including the design of a eye-catching tip area, trying to poor all kinds of publishing process users will encounter, give the corresponding prompts to guide the user to complete the release.

But the results on the line is not satisfactory, this version of the scheme a big problem is for the "more" simple and clear release process, the design of the subjective will too strong, trying to let users accept a defined by our own process, and ignore the user in the real environment experience. Divide one thing into several steps, in order to achieve the purpose of simplification, but in fact, not from the user's point of view to objectively analyze the meaning of "this matter" has entered a. In addition, predicting user behavior and letting the system tell the user what to do next seems friendly, but how do you know if the user hates the person who is being led by the nose, like most users don't read the instructions, just want to take it over.

There is another problem, similar to the previous version of the release process, we are trying to let users as much as possible accurate fill in the relevant release baby information, because we are accustomed to rich and detailed baby information helps promote the concept of a deal, which is equivalent to the pressure of moving pins to the release of the user. Not to mention the lengthy steps of the process, users do not have the strong will of the situation, the link between the loss of users, a large part of the user is not doing a must do things.

We have a second revision of the release of free Fish, in the first revision of the factual basis for the consideration. To change the user request information to the process of dialogue with the user, dialogue is in communication, exchange of information. The acceptance of information has a process from simple to complex, which can be absorbed better. Understanding this process is a spiral ascension of design thinking, which determines the basic interactive structure of the information exchange, not a request, but a dialogue, from a subjective decision to an objective treatment process. Dialogue, speak the listener's language, say what he wants to hear. We decide:

Reduce all unnecessary filling content;

In the release of the entrance to do a diversion guide to ensure the goal of access to the population efficiency;

Integrate all the steps and try to assemble the required content in one screen.

The so-called unnecessary to fill in the content, refers to such as the new and old degree such buyers emphasize the need, but the amateur seller in the release can not be judged, even if the filling is very subjective content, since it will let the release users doubt hesitate, then remove. For some can not remove the fill out the field, the gradual appearance of the way to show the user, such as the user entered the price to fill in, only to show the original price and postage and other information. Hiding is for the sake of appearing.

And in the objectivity of the programme, there are some ways to get the facts. such as data analysis, review of the title and description of the repetition of the content, as the basis of the data (because the search reason is not online), such as the use of research, the design to the user small research to do rapid user testing, collect feedback, in some new features (not talking about money) introduced by the switching interaction, Learn some already existing user-accepted interaction patterns.

There has been a lot of controversy over the design of the publishing portal, allowing users to enter the publishing interface at one click, or, like micro-letters, design some options for the right sex in the publishing portal of the circle of friends. Finally on the line the fact that, in the publishing portal to complete some of the operation of the point of access to the release process, you can publish success rate promotion has a significant effect.

When the designer in the output design plan, habitually always from the ego experience, subjective conclusion, this is a pursuit of efficiency decision-making instinct. We are always good at associating the two things that have nothing to do with each other, and then we think it is reciprocal. But such a connection may be wrong, or it may be wrongly applied. Designers from a self-experiential way to analyze the problem, in the entanglement of the ego, put forward a subjective design, commonly known as "hold big strokes."

So, how do we do a simple design thing? It is important to be as objective as possible in simplifying the point. The so-called objective is to revolve around the user's factual basis. User-centric design is a design based on the facts of the user. As designers, we always want to start a design project right away, especially when there is very little time left for the designer in the workflow that is habitually pushed backwards. But it is very important to restrain yourself, too early to design means to omit important insights, even design ideas will be completely wrong, because the way of thinking of this reaction is basically a kind of self empirical thinking. Design needs to be carried out on the basis of the objective facts related to user's psychology and user's behavior, rather than in a way of self experience.

The priority of determining the cause of all things is the first step in the beginning of execution;

Prove the authenticity of these reasons (that is, the so-called search for true user facts).

How the designer obtains the facts based on the discussion and design on this basis:

Analysis of data facts (an important basis for consensus): collecting data, analyzing data, settling data, trying to record the whole evolution process of design with the dimension of data change; As the current company is generally considered a dimension, it is a team can discuss the important language;

Various channels and methods of research: a variety of user study methods (quick small research, focus group, A/b test, user feedback system, social media feedback);

Take advantage of well established interaction patterns (efficiency and cost, proven universal interactions);

Expert walking (heuristic evaluation), fixed expert review, avoid normal mistakes.

Other small steps: Using the concept map to visualize the system, the rapid prototyping output participates in the test, uses the test result to explain the fact, to design, the side does the verification, but must verify, whether right or wrong is to guide the next program's experience, the work is not to suspend in this one plan.

Design is not the ultimate goal, and again the revision is that we are constantly in the real user needs close to the efforts to use the scheme to find the truth is the most important, so, the program is only close to the user's means, get the demand insight is the goal.

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