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American mobile Social application Snapchat, in the world invented after the burn mode, open the "Do not save content" friend communication mode. Interestingly, in order to achieve the business revenue model, Snapchat recently announced that users can only pay a dollar to watch part of the "destroy" friend photos, video content.
In the traditional social networking era of Facebook and Twitter did, the site retains the permanent content of the user, in which Facebook even saves the entire life timeline of the user "from birth to death." But in the mobile internet age, Snapchat's "Burn after" model is increasingly popular with young people, who can send some privacy or sensitive content to their friends, without fear that they will be exposed later or discovered by their own companies or bosses.
According to the U.S. Science and technology news website Theverge reported that Snapchat recently launched a version upgrade, introduced a number of features, including users pay to watch the content has disappeared, this is the first time Snapchat the software revenue model.
In fact, two years ago Snapchat a little bit of optimization for the service. If a user wants to see a photo, video, etc. sent before a friend, he or she can play a content free every day (Snapchat calls it an "Snap").
Based on the latest "replay" feature provided. Users can pay 0.99 dollars and choose to play three content. However, Snapchat does not support users endlessly playing the same content.
Snapchat in the official posting said, two years ago launched a content playback model, welcomed by consumers, but now, after the reading of friends to burn content more and more, Snapchat realize that only one content per day replay, has been unable to meet the needs of users.
Obviously, although the claim satisfies the user function demand, but for Snapchat, more important is it needs to develop the revenue channel. The paid replay is also the company's first billing feature in the software.
In a mobile social tool, Snapchat is currently popular, market valuations have climbed to 10 billion U.S. dollars, but in August, the media exploded last year, the company lost 3 billion U.S. dollars, so serious "burning money", raising the outside of its valuation is too high, when can be enough to establish a mature revenue model.
Previously, Snapchat has launched a news content aggregation portal and inserted mobile ads into the news. Because it is not realistic to insert ads into a buddy chat, the mini portal of this mobile client will be the main source of advertising revenue.
It is reported that Snapchat had tried other revenue models earlier, but did not promote them in large areas.
Earlier, Snapchat CEO Spiege (Evan Spiegel), when talking about the revenue model, said that in the future will develop some cool features, let users pay for use. Snapchat, he says, is still a social tool used daily by the general public, who will one day be paid to use unique or personalized features.
It is reported that Snapchat currently has another advertising product in the "story" function (the user sent a number of content to form a "story") inserted into the original ads and video ads.
It is estimated that 2014 Snapchat did not receive substantial advertising revenue, and this year the company is expected to receive 50 million of dollars in advertising revenue. In addition, the newly added "Pay Replay" feature will bring another ad-free revenue.
However, Snapchat users are mainly young people, the ability to consume is not high, whether they would like to watch three videos or pictures are willing to pay a dollar, or a question. Even Snapchat officials said in posting that the price could be a bit too high for young people.
The new version of the Snapchat, also introduced a "prism" function, that is, the face photo filter function, the user automatically press the face position when they take a camera, will appear prism filter function.
These filters can bring a playful experience, such as making the face deformed and making the age older and other filters.
Snapchat another new feature is the user award, according to the user login Snapchat frequency, Snapchat future will provide some virtual gifts as a reward.