Can innovative genes be cultivated?

Also to the private board of the day of the Roundtable, a busy entrepreneur figure and reappear private dong scene. Or excitement, or quiet, or with troubled waiting for a helping hand. As we return to this field of thought and wisdom, we begin another two-day dojo.

At the lunch table, I do not know which entrepreneur has triggered the topic of innovation, and then opened the conversation of entrepreneurs, so the success of the big boys a very familiar, drying up the number of national patents and research and development inputs accounted for: 20 items, 6%; 30 items, 6%; 50 items, 8;??。 The largest number of patent applications has reached 200, and one has invested up to 14% of sales revenue, and has built the lab in Taipei, led by the country's 863 first-seat scientists. This is the epitome of small and medium-sized enterprises in Guangdong today, they not only walk in the forefront of market economy, but also rely on technological innovation and product upgrading, to explore the forefront of industrial upgrading.

Compare Beijing's listed pharmaceutical companies affiliated to the central enterprises, with nearly tens of billions of sales revenue, last year to apply for national high-tech enterprises, there is no patent, have to rely on the patent of the affiliated subsidiaries to dine.

Ironically, we have to think: How to seek the enterprise's innovation mechanism? How to cultivate the gene of enterprise innovation?

Leaders ' sense of crisis and business philosophy

As the saying goes: "Want to train fast, all by the front belt", innovation in the enterprise is the same truth. But here I do not want to emphasize how entrepreneurs personally innovate, I would like to emphasize the business owners to rely on innovation to build the core competitiveness of the understanding of how important. For more than more than 30 years, most of our enterprises have inherited the dividends of China's initial reform and opening-up, and under the driving factor advantage, even if homogeneous production and operation, there is also the same living space and earning opportunities. But today the factor advantage erode, the country again reforms carries on the strategy to upgrade, we also can only conform to the times, the enterprise management to rely on the innovation to drive this track up. To dare to invest in research and development and innovation, to endure the pain of change or failure, but also to have the will and determination to burn their bridges. The boss is firm, the Enterprise will have the Poseidon needle, the atmosphere of innovation and the situation can really form.

Establishing the position of innovation subject of employees

If the leader of the company is Steve Jobs, that is good, but the reality is that you are not Steve Jobs, so it is the long-term belief that all employees are the subject of innovation and inspire them. Dilhanyu is a benchmark that fully leverages the innovation of frontline workers and integrates innovation into the blood. For example, in the production line of a transmission process, the part will always need to be on duty workers in the operation to accurately enter the position, not only the need for additional labor, and the operation is very tedious. And a front-line worker saw this, constantly pondering the research, design and transformation of the process equipment, and ultimately not only to make the parts accurate into the basket, but also omitted the process of the workers. It is following the concept of "turning the industrial workers into a skilled worker", and over the past more than 10 years, Hanyu has harvested 200 patents from its employees, 20% of the manufacturing net profit margin, a tax contribution of 10 million per acre of land, and the world's first market segment.

Go to the site and see how customers use your products and services

"Customer First" is a familiar word for each of our businesses and operators, but the results of our operations often run counter to it. The biggest tool to change and inspire our creative ideas is to go to our customers and see how they use our products and services. Here you can find the customer application is inconvenient, complain more, the cost is high, and this is precisely your innovation and breakthrough point. Upgrading products and innovations in the voice of user feedback and change is also a typical practice model for users to participate in innovation in the internet age.

Moving forward in small innovations

I was doing a food and beverage business CEO, has implemented a kind of called "Enterprise Lecture Hall" approach, the original intention is to create a full learning atmosphere in the organization, but not Chengxiang produced a lot of unexpected happiness. For example, a young chef proposed to the external procurement of pastry (15 yuan/Zhang) to the production of their own, so in the next one months, after work every day after his own money to buy raw materials repeatedly trial, and finally cost only 5 yuan of raw materials to make the same taste and quality, This is the only one for the enterprise for a year to save 200,000 yuan of procurement costs. In addition, after-meal rapid collection, reduce the workload of the skills to teach, to ensure that a la carte, orders, kitchen production, food delivery, serving the full set of process electronic and time node clear computer control system and other small innovation in the enterprise all-round flowering, there are skills staff rushed to the big lecture hall to share and impart, So that our organization won the food and beverage industry National Management Innovation Third prize. For an organization, disruptive innovation is a significant effect, but if small innovation is prevalent, a bit of accumulation as can have a big breakthrough.

Innovative and institutional atmosphere

"Lenovo is not cool enough", facing the era of mobile internet innovation when the mouth, some people questioned Lenovo, dialogue Liu: "Originally FM365 is a very good internet business, in Lenovo but died, today Lenovo can also successfully pregnant new business?" "Mr Liu replied:" If we had FM365 independent of Lenovo, it might be another scenario, so today Lenovo will use a new mechanism to launch new business innovations. ”

In one language, it is very important to have an innovative mechanism atmosphere. First of all, to encourage innovation, even if the cost of innovation to pay some failure, the organization must be brave to bear. Edison said: "The invention of electric light he did not fail 999 times, he just tried 999 of the road is not feasible." Secondly, to reward the achievements of innovation, we were the ample rewards of the development of the pastry chef, the innovative atmosphere in the organization spread. The third is to ensure an innovative architecture from an organizational level. The biotech company that I mentioned earlier in Taipei that set up a research and development center was originally a highly unified model of R & D, but it was not always satisfactory when basic research and development was converted into product applications, and after they integrated the application research and development into the business unit, the pertinence and competitiveness of product development were improved significantly. The final piece of the innovation mechanism is that an internal entrepreneurship or partnership mechanism can be used to motivate an organization's forward-looking or new business, or for highly innovative leaders. A new model different from the existing business is likely to die in the existing soil and culture, Nokia, Kodak, Motorola, all is confirmed.

The methodology of innovation

Innovation is a kind of consciousness, it is a kind of culture, but it is a kind of technology, it needs the innovators to have some basic methodology, and practice constantly, in order to eventually form the innovative genes of the organization and the individual. Combining Drucker's "innovation and entrepreneurship" and "how the innovator's DNA is different" (see this March 2010), I propose an "innovative Method Windmill Model" (see sub-column) for your reference.

The outer ring of the windmill represents the organization "seven situations on which purposeful innovation is based", while the inner circle represents five innovative forces that an individual innovator can nurture. At the heart of the windmill is a sense of urgency and driving force for innovation. It is not difficult to see that the only constant escalation of the goal and inner drive is the inexhaustible power of innovation.

Can innovative genes be cultivated?