Can network marketing succeed?

Nowadays, internet marketing is not a new thing for most SMEs. But to ask the enterprise's Network marketing strategy, many business owners are shy to answer: "I do not understand." "So, often see business operators in various forums crying:" Why I did the site also did a bidding rankings, why is not see the order

Regarding the website and the auction rank is one kind of network marketing means, but in many cases has been understood as the network marketing all, knows that, any marketing means must and the enterprise development strategic deployment unifies. The so-called "do not understand" on the network is not the network marketing "do not understand" the core reason.

"Understand" the success of the net person

In recent years, with the continuous improvement of people's quality of life, tourism has become a "hot" industry around the development. Mr. Lin, from Chengdu, runs a travel agency, which mainly provides Tibet tour services. Four years ago, he was optimistic about the tourism industry from the University of Tibet, and foresaw that Tibet would be one of the important routes for foreign tourists to visit China. English is great. He is also very deep in network marketing research, so he with the help of friends, spent two months of time to make a Tibet tourism site, the idea of their own travel on the site reflected. He began to have a lot of confidence in the site, but the site did not attract the business as expected.

Good at the study of his conviction through the Internet channel to open up the market is certainly the right direction, after all, the famous "Lonely Planet" has launched a network version, they are only temporarily not really grasp what the tenants really want to find online content. In order to be close to the customer, he visited a large number of foreign travel websites, trying to understand what foreign travellers think. Including from the style of the site, the location of the site server, the access path of foreign travellers and the online payment method, MSN and online message function settings, etc. Mr. Lin is in the slightest. He knew that once foreign travellers could find their own sites, the chances of a deal would be more than 50%, and they would have to supplement the remaining half by service.

He also studies search engines, if their own site related keywords such as "Tibet Tour", "Tibet Travel", "Tibet trip" can be optimized to Google English home page, then there will be foreign tourists actively come to the door, and their own to do is to do the content.

After a general understanding of foreign customers online search habits, he began to write a detailed introduction of tourism products. In this section he describes in great detail the routes included in each tour line, after the relevant attractions, attractions related to the map, the cost of each stage, and even with the changes in the seasons travelers need to note: For example, what kind of clothes to wear, should carry with what related items, drugs, Different seasons come to Tibet to appreciate what the different characteristics of Tibet, the other has traveled the route of the traveler's message or advice, etc., he has written on the Internet is clear. "Many travel agencies in the country have websites, but they want to recruit a large group of customers, so the content is not very detailed, usually need to call to ask." But foreign travellers prefer to be free, so they want to find as much information on the web as possible, moreover, Tibet is a special tourism environment, travel agency website can provide more detailed information, often will increase the traveler's trust in the travel agency, when he needs services, the first thought is you, "Mr. Lin said."

Under careful management, now his travel agent has been developed by several people to become dozens of of the big travel agency, in Tibet, among the many travel agencies, business is definitely one of the first.

Mr. Lin is no doubt a businessman who knows the internet, but his effective network marketing is still based on the in-depth understanding with his own industry, and actively looking for the combination of the Internet.

People who don't know the net can also succeed.

Xiamen, a production of industrial ovens, oven-oriented equipment manufacturers in the establishment of 5 years after the development into a bottleneck: small scale, and from this year onwards, factory rents, workers ' wages and raw materials prices continue to rise. The operators realised that small and medium-sized enterprises like themselves would be in a difficult position if they were not able to expand their market share. How to get more orders to become the key to maintain the enterprise?

The operator's idea is that at present, in addition to the Xiamen local market, the urgent task is to open up the field market. Only through the traditional way to open up the field market, not to be in the salesman cost and channel to open up the investment funds, and the effect is difficult to control. "The news that the network can bring business is heard, but does this kind of traditional product of oneself manage to make sense?" I have never been on the net, can I do it? "He's worried, but he's also a smart person who is receptive to new things," he said. "As a businessman, if you do anything is fearing all, do not dare to try, then there will be many opportunities to pass by themselves." ”

After some calculation, the operator decided to consult the experts. In order to prevent oneself by those not inflow of marketing company "cheat", he consulted a lot of friends around these companies commonly used "tricks", set a number of "bottom line": The request to purchase Chinese domain name, the construction station exorbitant cost as well as through the malicious hype or the virus plug-in propaganda proposal absolutely not adopt The bottom of his heart he visited a network marketing consulting company in Xiamen, and the company's network marketing experts in-depth discussion of their own enterprises and the current situation of the industry, Experts help him to analyze a conclusion: the target customers of the traditional industry's products typically look for suppliers on the Business-to-business Web site and use search engines to search for the products they want, and then sift out the partners from these sources. Because your business is mainly to do domestic trade, Alibaba and HC net these two business-to-business giants already occupy the domestic business-to-business trade more than 90% market share, can focus on the above to do the promotion, in addition to the other relatively small business-to-business web site on the mass release of enterprise product information to achieve the maximum information coverage.