Can the overseas Legion Save the stockade?

Can the overseas Legion Save the stockade?

Article/Prepared by the author of rush to digitalization

Currently, the sales volume of Shenzhen mobile phones in the Indian market is between 0.1 billion and units per year.

It is said that in order to strengthen the brand effect and expand the market, the Small and Medium mobile phone manufacturers in Shenzhen have changed the "single-handedly fight" style, but have taken full advantage, let 'shenzhen mobile phone 'become a brand in overseas markets."

The so-called Shenzhen mobile phone is a new alias of the famous shanzhai mobile phone.

No one is familiar with the name of the shanzhai mobile phone.

In China, the market share of shanzhai mobile phones reached the top 1/3, forming a trend of multinational companies with domestic brands and shanzhai mobile phones.

However, this is only the glory of the 2G era. In the current 3G era, the mountain stockade machine can be said to be a sunset in the West Hills, in the Shenzhen Huaqiang North Commercial Street, known as the "capital of shanzhai, about two of them are blank, which is in stark contrast to the strong mobile phones in shanzhai.

On the other hand, the decline in the overall background of mobile phones in shanzhai began to show. In 2010, the revenue of mobile phones in shanzhai began to reach NT $113.463 billion, down 2009 from 1.56%. the first decline in the history of lianfa, in first quarter of 2011, the revenue of lianfa branch was NT $19.86 billion, down 12.4% from the previous month. The revenue of lianfa branch declined for two consecutive quarters.

From these two aspects, we can clearly see that the fatigue of shanzhai mobile phones is already very obvious.

The main reason is that the solution of lianfa cannot meet the requirements of the times for mobile phones.

Nowadays, mobile phones have entered the smart age. That is to say, modern mobile phones are called handheld Data Processing terminals, and mediatek is still in the communication age, which is also called the functional mobile phone model.

As a manifestation of mediatek, shanzhai mobile phones have become unable to change because of the outdated idea of mediatek.

In an interview with the media on June April 2011, the CEO of the mobile Internet conference in Beijing said: "In the future, the Android platform will certainly be the main development direction of the mobile technology department. Of course, this is also the choice of most companies ." At the same time, Cai mingjie said that in the long term, the feature phone solution modules of lianfa will definitely gradually decrease, however, the current shipments and proportions of smartphone solutions in the company declined to be disclosed.

It can be seen that in its journey towards smart phones, mediatek has encountered some unknown troubles, which determines the fate of its mobile phones.

Functional mobile phones are available in the Indian market.

In China, even if functional phones are still intact, but users who want to use their smartphones have become fashionable. Even if they have not used their smartphones, functional phones have already become a weakness. As a result, the road to the stockade is blocked in China.

Even in India, mobile phone intelligence is also a matter of time. It is difficult to save the country from overseas trends for a long time. Therefore, as long as the fundamental problem of mobile phone intelligence in China Mobile phone cannot be solved, the future of the fake mobile phone is slim.

This is not a fundamental problem that can be solved through brand strategy or other methods that can be used.