Can the surging Beibei network reshape the maternal and child consumer market?

The Maternal and Child supplies market is famous for its high gross profit. In this market, there is never a lack of previous participants. During this time, Beibei network has become a rising new platform in the maternal and child online shopping market.

Many people may be concerned about Beibei network because it invited Li Xiang and Wang shiling to endorse the platform. For industry insiders, Beibei network is concerned with the growth of its platform, and whether it is possible for sustainable development. Anyone who pays for two celebrity endorsements can do the same, but to stand out in the fiercely competitive maternal and child market, you have to be able to stand out.

I thought that the new site of Beibei network will be forgotten by the industry after being released. After all, there are endless entrants in the maternal and child online shopping market every day. Beibei network is only one of them, no one will have great hopes for a newly established e-commerce website until the actual results are achieved. However, the Beibei network has been available. since its launch in early April, the pace of expansion has never been stagnant.

On the evening of September May 19, beibeibei.com's first ** program "alimama Flash Shopping gang" officially logged on to the Shenzhen Children's channel and became the first maternal and child e-commerce company in China;

At the end of May, Beibei released nine strategic cooperative satellite TVs, including Shenzhen TV, Hubei TV, Anhui TV, Gansu TV, Guizhou TV, Heilongjiang TV, Qinghai TV, Southeast TV, and Yunnan TV, it basically covers most mainstream TV media in China. In the nine major strategic cooperative satellite TV resource details published, Beibei network will have 2200 minutes of hardware and wide coverage for nine major satellite TV stations every day, more than 10 popular TV series include TV, topic, title, TV badge, flash purchase, and other TV media resources;

On April 9, at the International Design Service Trade Conference held in Beijing, the China Social Welfare Foundation's premature baby rescue fund officially completed the signing ceremony of the "Bei maternal and child love public welfare project" with Beibei. Beibei Network, which was established less than two months ago, began to get involved in public welfare undertakings;

In early June, Beibei network reached a strategic cooperation agreement with qinbeibei. In the future, both parties will expand in-depth cooperation in product R & D, o2o layout, ***, and mobile online shopping;

In October middle June, after completing the investment in many maternal and child brands, including Abbott, beibeibeibeibeibeibeibei.com, and beibeibei.com, beibeibei.com made a new offer to announce the launch of the imported maternal and child express program, that is to say, by expanding the investment scale of overseas maternal and child brands and increasing the number of imported maternal and child goods on the platform;

In middle June, Beibei announced that it will officially launch the brand strategic plan to build core brand competitiveness and enhance its influence in the industry, we plan to invest tens of millions of resources to create a personalized Beibei brand for mothers and children ";

In March July, following the launch of the shopping program "Bei hot mom Flash Shopping gang" on the Shenzhen Children's channel, Bei network started the second online interactive game, officially unveiled on Guizhou satellite TV and Qinghai Satellite TV, A brand new original parent-child puzzle Challenge Program "answers to Dad" was launched;

In middle July, Beibei Network launched a low-key "sale", imitating the well-known U. S. Maternal and child group buying website zulily began to formally involved in the maternal and child flash purchase model.

On June 23, the "China maternal and child industry E-Commerce Summit Forum" hosted by Beibei network closed. Beibei network completed contact with more than 200 baby brands and reached in-depth strategic cooperation with more than 20 famous baby brands. According to the plan, in addition to providing dedicated products to Beibei network, more than 20 baby brands will be sold by Beibei network for all new products.

In terms of o2o layout, Beibei network plans to build 5000 experience stores nationwide and connect with more than 400 offline hospitals to achieve the strategic layout of online and offline dual-line services.

In addition, it is reported that Beibei network is about to launch a round of financing. It has been in contact with a number of investment banks and is about to complete a round of financing in the near future.

The Beibei network has been busy for more than three months. In terms of architecture, Beibei network is building a multi-dimensional maternal and child consumption ecosystem, the "PC + mobile + TV + Store" Multi-coverage model has the opportunity to make it a Maternal and Child platform with powerful sales capabilities, the establishment of "flash sale" and "Import direct" makes the future prospects of Beibei network full of imagination.

Recently, the share price of weipinhui, a clothing flash sale website, has exceeded $200, which has promoted investment banks to pay attention to the baby flash sale market. At the same time, Haitao, an e-commerce company, has begun to attract consumers, purchasing maternal and child products of international brands has become one of the most important categories of Haitao.

In terms of investment promotion operations, Beibei network has won support from many brands based on its media influence. At the just-concluded investment promotion conference, "initial" and "dedicated supply" have become keywords of Beibei network. In addition, beibeibei.com has signed a number of first-line maternal and child factories, trying to customize the maternal and child products, and using social forms of direct communication to understand the product requirements of hot mothers in the new era, quickly respond to market demands.

According to the official statement, Beibei has signed contracts for 12 satellite TVs and 10 terrestrial channels, with two maternal and child columns, 4000-minute TV ads, National Network Media, and mobile new media among other resources, backed by an endorsement by the parent company Yangguang and the media, Beibei network received media resources envied by its peers and ensured its competitiveness in the maternal and child market.

Beibei has positioned itself as a "social shopping maternal and child e-commerce platform with temperature". Socialization is one of the core operations of Beibei, by signing contracts with hot mom talents, fashion talents, parenting teachers, medical and psychological experts, we have established the largest hot mom circle, creating the most professional "Think Tank" for parenting, and helping mothers solve parenting problems in a timely and accurate manner.

Some people may have been confused about Beibei network and cannot find the key point. Don't worry. Now let's simply sort out Beibei ecology:

Product Operation: Cooperation brand + first-line Factory + self-brand, joint big-name new product launch, joint-line Factory for exclusive customization;

Content operation: maternal and child social media, parenting tips, TV programs, and public welfare services.

To build a Maternal and Child consumption ecosystem, Beibei network must arm itself in multiple dimensions. The ecological architecture of Beibei network is neither complex nor simple, every link in the ecosystem is complementary. Beibei network took three months to build a new form of Maternal and Child ecology, and formulated new industry standards, however, whether this ecosystem can reshape the maternal and child consumer market remains to be tested.

Text/Wang Liyang

Public Account: tucaokeji)