Can Weibo be popular in China?

Last Thursday, michale Jackson suffered a heart attack at his home in Los Angeles. When he was taken out of his home by an ambulance, a passer-by sent a message to Twitter via a mobile phone: Dear, someone was carried out at Jackson's door. It must have happened.

When Jackson's message of death was finally confirmed, his fans had already gone through several debates on the authenticity of the news on Twitter, which was no less intense than the Super bomb in the online world. 9 of the top 10 keywords on Twitter that night are related to Jackson. Oscar-after-movie Jane fangda, famous hip-hop idol bragging Father Sean conms, and bicycle athlete Lance Armstrong all use Twitter to express their grief. CNN and the Associated Press all quoted Twitter.

Can Weibo be popular in China?

Li wenmiao, managing director of huandeng International, told CBN that micro-blogs are characterized by the ability of users to publish brief information on their own, real-time performance, and real-time user experience. However, there are still some uncertainties about whether Twitter will become popular in China in the future.

One of the biggest uncertainties is, simply put, whether the current policy allows individuals to spread comments or even "explosive" Information on the Internet, allow external communications without review.

Gan Jianping, managing director of Qiming Venture Capital, said that it is difficult to get fans in micro-blogs. Obama's words and deeds will receive a lot of attention, and the movements of the Iranian election will affect global nerves, but an ordinary person who wants to attract attention on Twitter can only rely on sharp ideas, unique personality, or "exclusive.

With a micro-blog like Twitter, everyone can act as a "volunteer Reporter", send text messages or photos to the micro-blog via mobile phone, and tell the world what happened around him. However, the micro-blog represented by Twitter is a "news source" and there are still many obvious shortcomings, such as lack of analysis and easy to manipulate. For example, some people use the "Poison Tongue" text to burst into the storm, quickly spread the gossip and use graffiti to annotate the image.

Gan Jianping said that although investors do not directly care about the authenticity of the news, if a micro-blog is shut down or ordered to suspend business for rectification due to "intentionally spreading false content, investors may lose money, Because if no one visits an Internet product for a few months, it is very likely that it will suffer.

Where is profit point?

"To become a popular on the Internet requires a lot of popularity first, but it is not simply as valuable as investment ." "Investment needs to consider many factors, such as the business model, its position in the Internet ecosystem, and whether it has the potential for explosive growth," said Li wenyan, managing director of Huawei Deng International ." However, any Internet product, whether it is an Internet community, blog, or micro-blog, should consider user growth, that is, how to retain users.

Wang Qi, Investment Manager of Qiming Venture Capital, told CBN reporters that domestic micro-blogs are still in a period of personal accumulation and brand building, at present, it is difficult to tell exactly what the long-term growth potential of Weibo is, and to answer questions about how Weibo will make money in the future.

Where are micro-blog users? This is one of the things Wang Qi has been thinking about. In China, people who know Twitter may only have fashion, and a few celebrities, journalists, and businessmen may also spend all their time on Twitter, however, it is not popular among other Chinese audiences, and Twitter is still so popular. It is hard to predict the scale of users of other "domestic" Weibo posts.

Weibo's business model is also a question to be answered. From the perspective of advertising, blogs are highly private, users do not like plug-in advertisements, and users are also disgusted with links intentionally placed by sellers. Wang Qi believes that even if ads are successfully implanted on Weibo, users are not lost, but the advertising effect is hard to judge. Currently, there is no comprehensive tool for monitoring the advertising performance of blog advertisements. The user psychology is very subtle and closely related to the surrounding scenarios.

Twitter's entrepreneurial team has not developed a good profit model. From the Internet analysis perspective, Twitter can generate many profitable services, and other websites can. Advertisement carrying real-time search results? Google can use Twitter data to achieve this. Dell also claims to have earned $1.5 million in revenue through Twitter.

Twitter faces a risk of releasing its own value by allowing other companies to operate expensive, complex, or risky services. But some people also pointed out that if Twitter can let those companies give up these expensive services, by streamlining and focusing on Twitter's core areas, you can laugh at the end. Because the entire ecosystem around Twitter has been established, Twitter will one day discover a new huge revenue source.

How Chinese Weibo forms its own culture

Weibo's user interface is very simple. It is very likely that a similar website can be created within one day, and sending messages via mobile phones is not a highly difficult technology. As a matter of fact, all kinds of fashion trends on the Internet are coming soon. The key to judging whether a fashion can become a classic is whether it can change the lifestyle of Internet users.

"For example, online shopping is incredible several years ago, but now it is common ." Li wenbiao believes that MSN and QQ have become a habit in people's life, and once they become a habit, they may form a network culture. To some extent, this network culture limits followers to enjoy the fruits of pioneers. It remains to be observed how Weibo in China forms its own culture.

For example, Google has developed the same business since YouTube became popular. "In terms of technology, the technology developed by Google is comparable to that developed by YouTube, But netizens still prefer YouTube, which is a factor in network culture ." In the end, Google chose to buy youtub, said Li.

The investment boom in the internet has become dull and practical. Li Wenyu believes that the crazy investment boom has passed. Due to the fierce competition in the Internet, although I believe that new things will continue to emerge, the chances of success are much lower than in the past. Investors will treat the Internet industry with a normal mind.

As the economy rebounded, three U.S. stocks went public last week, marking the busiest week of IPO in the U.S. stock market since last April. If this IPO boom continues, people may wonder if Twitter can become the next IPO target?

Unfortunately, most analysts have no answer. Because business models have not yet been developed and the market environment is not mature enough, the popularity of Twitter has not yet been converted into company profits, so even if the IPO market is truly warming up, investors seem to be more inclined to be real companies than such fashion companies.

Analysts believe that although there are indeed many success stories in the IPO market this year, including companies that get venture capital, these are often just as dizzy on the day of listing, subsequently, due to the lack of profit models. In addition, any company that has successfully made an IPO has a real profit model. In this regard, it is not the best time for Facebook and Twitter IPO.