Caocao: How to analyze the keyword competition degree

When doing a website optimization, keyword selection is the most important. According to stationmaster individual or company to optimize the keyword investment time and money, choose the keyword of appropriate difficulty. After a long period of practice, several websites often change keywords, do a lot of thankless things, get a lot of useful experience, share out so that more webmaster less detours.

See keyword heat and competition degree, use the following six aspects to synthesize analysis.

First, look at the number of search results

for which search engine to do optimization, use which search engine search keywords, see the number of search results displayed. The more results of keyword search, the greater the difficulty and the greater the competition. The number of search results is easy to divide into five levels:

1 The results of the search for more than 10 million, belong to a very large number of keywords.

2 The results of the search in the number of 300 to 8 million of the genus in the middle, the difficulty is relatively large.

3 search results in the number of 100 to 8 million, is a medium level difficult keywords.

4 Search results 50 to 1 million, the difficulty is general, more easy to optimize.

5 search results in 500,000 below, the key words are less popular, optimization to the home page is very easy.

Second, look at the keyword title search results number

Put keywords on the title, indicating that the opponent also attaches great importance to this keyword, but also in the efforts to optimize, so the webmaster must be very careful. Use Search command: intitle, the background plus keywords, see the results of the search appears how much.

Third, see how much the bidding ranking

If the key words competition is big, many very money stationmaster or the company directly puts on the auction advertisement. If the more competitive ads, this keyword in the more people, the more difficult to optimize, even if the optimization, natural rankings also show in the bid ranking behind, so if there are promotional keywords, in the choice of time to consider trade-offs.

Four, the first few sites of keyword row home

The first choice to see the first few Web sites included, PR value, outside the chain and so on. Then look at the number of sites in front of the government, education, this type of site, because this kind of site can easily be ranked in front of the position. In addition to see if there are large sites, these large sites are the ranking of the home page, directory pages or content pages, their difficult procedures for: Home > Directory > Content page. Finally look at the competition site, whether there are specialized in doing search engine optimization, generally do seo long people can easily see if there is to do keyword optimization. If so, the degree of competition will be more difficult.

Five, see Baidu Google index

The above four points are finished, and finally look at Baidu Google index, lest be misled. Baidu index only do reference, because Baidu Index can brush, in addition Baidu index below "media attention" is can see, the general hot Word will have media attention, and this index is not to brush.

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