Case sharing: A guide to search engine optimization for social signals

　A brief history of social signals as a factor of rank

About two years ago, SEO industry, some of the top webmaster found that social signals have a wealth of insight, they can to a certain extent affect the search engine rankings, this article is mainly for those who do not pay attention to social signals of the industry to provide an extensible link building method. In the past, social media as a new form of link building, let your pages get authority and more users attention, to some extent can help you rank in the general search results, in the organic SEO play a huge role.

　　Social signals in the development of today

We're still trying to figure out how social signals play a big role in organic search engine optimization rankings. Several studies have been carried out to determine the correlation between social signals and search engine optimization rankings, with different results, but it is clear that the importance of social signals growing over time raises several questions:

Why and how do social signals improve rankings?

What are the social signals of the future for search engines?

What measures should be taken to improve the social signals of the website now?

The author's goal is to explore each of these issues and help readers develop a basic knowledge of key elements as they design social signals not only for SEO, when the real online marketing goal is to increase site traffic and ultimately revenue.

Why and how do social signals improve rankings?

Although the answer to this question is still very controversial, but I believe that social signals can directly and indirectly affect organic search rankings, directly influenced by: People on social networking sites like your brand, and you have a large number of followers who raise your brand name and link to your site in your social content; and indirect impact from: increase import links, improve online visibility/brand awareness, as customers more satisfied with increased positive comments, bounce rate down, win more repeat visitors visit the site, the direct impact is relatively simple, the details of the indirect impact are as follows.

1, increase the import links, improve the online visibility/brand awareness

Social media can improve brand awareness and overall online visibility to generate new import links, this is the webmaster can find and affect the ranking factor of value, because the link is still the most important search engine rankings standards.

　　

As shown in the picture, Beautiful said Weibo, the site of some products in the microblogging share to more customers, improve the product online visibility, and the "Beautiful said" the brand is also rooted in the user's consciousness.

2, as customers more satisfied with the increase of positive comments

Social media can be extended to a company's customer service department, where users can get some answers from the company. Similarly, customers can get a page on the social media site that interacts with the company, which makes the company and its customers closer, increases customer loyalty, and builds effective consumer trust, all of which will win more praise for the site. Participation in social media channels brings brands closer to customers and potential customers. Customer-motivated comments are the biggest factor in local search rankings.

3, bounce rate down, more repeat visitors visit the site

Consumers are familiar with specific brands through social media interactions, more likely to become loyal visitors to a site, spend more time there, and increase the average time spent on site visits.

　　

The picture is the website daily average Alexa ranking Trend chart, has the numerous visits each day, among these visitors, some new registered users, but also has some repeat customers.

What are the social signals of the future for search engines?

In the next two years, SEO companies without sound social media strategy, under fierce competition will be abandoned in the dust, social signals from the overall importance of the ranking algorithm, it has become a new "link." I believe that the above direct or indirect impact will be the most valuable factor in the ranking of future impact.

1. The world is becoming more social

Today's young people are the future consumers, their communication in the social media is very smooth, so that in the future consumption, consumers will spend more time on social media channels, social signals are increased, people have been on the social network than in search engines to spend more time, And the gap between the two will continue to grow.

　　

As shown in this May, beautiful said on the open and micro-letter cooperation, this move undoubtedly has walked in the domestic social media marketing the most front-end, so the trend of socialization is the future of SEO must go road.

2, people are more willing to trust the site recommended by friends

The site has a social sharing function, making sharing and access easier, a user is easier to recommend to his friends or social circle, search engines can also use these shares as a suggestion to improve the credibility of the site.

　　

The picture is beautiful said that the website uses some share button function, the user simply clicks will be able to own currently is visiting and likes the thing to share to own friend, any who will believe the friend to recommend the thing.

3, the site strong social factors exist a better conversion rate and brand loyalty

Because of this, resulting in more sales of websites, more word-of-mouth and stronger brand awareness, all this will lead to more positive comments and import links.

　What measures should be taken to improve the social signals of the website now?

Similar to SEO there are two core elements, online and offline. In order to properly establish a social media activity, two elements must exist. Online elements include: Sharing buttons and site content pages, and offline elements including social media accounts and comment blogs.

　Conclusion

Social signals have gone a long way, they have affected the development of SEO in the past two years, the webmaster has also carried out a lot of scientific research, trying to determine the relationship between each type of social signal. Even though we still do not know the relevance of social signals, we know the importance of social signals in enhancing the ranking algorithm.

from:http://www.52baiduseo.cn Reprint please keep a valid link address, thank you!