Case study corporate web site such as reducing the cost of conversion

When the enterprise Baidu promotion to achieve a certain scale, have a common goal, that is to reduce the cost of conversion, Baidu bidding is very large consumption, especially the medical industry, some key words of the unit price close to hundred, can be said that the general enterprises are not able to burn, a lot of medical plastic industry daily consumption million yuan, or even tens of thousands of yuan, Are considering their own costs and can reduce the cost.

　　

A local well-known medical website to find A5 bidding team (http://ppc.admin5.com), the first sentence is that our conversion cost is too high, has more than 500 yuan, he refers to the conversion is the cost of the network booking, Baidu promotion account opened for 1 months, Their daily consumption is about 12,000 yuan, after the communication to understand the hospital is a bidder, and there are 3 people, the ability is good, but always can not control the cost down, the auction page is also constantly in the revision, the keyword has reached more than 5,000, the quality of Samsung words accounted for 50%, A lot of local bidders do is still very good, but the hospital has a serious problem, that is, bidders understand business information is lagging behind, can not be at any time to understand the high consumption of the keyword conversion situation, or even every month to see the complete statistics of the business pass!

This is the problem, the bidder is responsible for the money, but he can not know in advance what money to spend, which money should not spend, even if the account quality is high, the keyword is very comprehensive, is useless, A5 bidding team believes that the most taboo is to bid, even if you have a strong consumption ability, but also to have the primary and secondary points, To understand the cost of each high consumption keyword, abnormal situation, must be dealt with in a timely manner, special circumstances will suspend the keyword, to make the key words online time to be guaranteed.

After the comprehensive analysis of the account, the A5 bidding team gave the optimal adjustment program:

1, the bidder needs to understand the key word history transformation situation in time, the keyword recent transformation situation, the key word transformation situation at the moment;

2, the account set the consumption limit, analysis keyword corresponding search crowd, adjust key prices according to each plan of the transformation of the corresponding budget, according to the Business Pass time report, smart layout of the keyword on the offline, can also save a certain fee.

3, do not go to the position of the first place, if the intention of the patient, they want to get the information has a wide range of properties, the general 2-5 will have the opportunity to be clicked, patients to compare.

4, according to different times to adopt different ranking strategy is the most effective means to reduce the cost of the bid ranking, which requires the monitoring of the bidding rankings, it is true that the bidding ranking at what time the best effect. The best way to advertise the best time is to check the time the visitor is staying on the site, and the average visitor's stay on the site shows how interested they are in the site.

5, to the creative description of further accurate: in the setting of the description of advertising, must be accurate, so that viewers can understand whether the customer is looking for, remission of delayed hit.

6, Baidu Network Alliance promotion, when the competitive bidding to very intense time, must be combined with the Network Alliance to promote, the stakes are all pressed to the bidding is very dangerous!

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