This time I discuss the topic of product creativity, frankly speaking, only to this topic, because this topic is relatively wide, more general, can be unrestrained, heaven, omnipotent, but also can ingenuity, practice in the micro. Whenever the face of what products to do, how creative, everyone has a view of each person, have their own style of action, a wide range of. This is the charm of making creative products.
How to make a product idea? You can carefully choose, careful verification, master the world's most classic production practice theory, combined with a variety of expert analysis and prediction, standing on the shoulders of giants, and then according to their actual ability to do a sound, feasible, broad market prospects of product creativity, This is the first common way to talk about product creativity, called "Scientific product Creative model".
Why does he deserve to be called "science"? He is, stable, safe, seems very reasonable, but also the most operable, so many large and small companies, learning, knowledgeable people are willing to adopt, even if it is not learned, no brains, no insight, in doing their own product creativity, will naturally, unnatural use of some of its principles, methods, on this, I do not intend to start on this issue this time, because this short thousand words of the article can not be finished, is not the important argument of my humble. I believe that the reader is careful, natural understanding of the meaning of the district to express. But here, we have to start to talk about the "scientific product creative model" core ideas, principles, methods. Then I will come to the conclusion that it is a scientific idea, a veritable name.
First of all, the reason for this naming, from Taylor's "Scientific Management", Science, is not a single empirical approach. Coordination, not not to cooperate with others, not individualism. The highest yield, replacing the limited yield. Maximize the efficiency of everyone and achieve maximum affluence. Scientific product creativity is the same, highlighting its scientific, the following definition: Scientific product creativity refers to the desire to solve the user's soul, the external world is not perfect, under the existing conditions of product creativity. its demand is not only on paper, brainstorming, but also from practical experience, focusing on the current user's in-depth analysis, the realization of the scheme is not only the idea of the imagination, but also rooted in the real world currently has the ability. To help decision-makers to meet the needs of the most concise, most efficient use of resources, the fastest production iterations, maximize the market to occupy the creative model.
The definition is complete, inside has own thinking, also has the reference, the reader please oneself to comprehend, if has the different opinion, may send the message message to me.
Then we'll talk about the basic theorem, principles:
One, fast half-step theorem , your product is better than the peers, are fresh, but not more than a dimension, can only exceed the peer half step. Why? Readers to think for themselves.
Second, the slow half-step principle , ibid, your peers do good, must keep up, the most can only be nearly point, such product positioning as there is the market, when not the eldest brother, but also when the millennium second, perhaps one day will be able to overtake the bend, otherwise it will be ruthlessly eliminated. At the same time, the market is destined to have one or more products will only be slower than you half a step, not a dimension.
Third, the miser principle, do the most astute, the most snobbish research and development, only in line with their own interests in the direction of investment, not naïve, not brilliant.
Four, the principle of air-to-air, from the masses, to the masses, do not make false big empty, only do the truth and beauty, more research, know more users, otherwise, you can only like Chen: My movie you have to five years to understand.
Five, gradient principle your product can not leap forward, need to maintain unity, identity, rapid iteration, step by step growth, do not change, by enough quantitative changes to promote the future of qualitative change.
Do not do too much summary, the principle, the theorem, looks is not the same, can think carefully, are each other to be charged, therefore, I do not separate discussion, the reader needs to carefully distinguish the association.
According to the above definition, the principle, we can summarize a lot of scientific product creative methods, such as: Tuyere, micro-innovation, follow the strategy, with the data to speak, and other popular words, described is the soil of the product creativity and innovation. Method doorways, can be said to be the most content of product creativity, the most interesting part of the use of good effect is not the same, it is so fascinating, but I do not intend to write "scientific product Creative model" Inside the method, the reasons are as follows: first of all, these methodologies, whether summarized, or not summarized, We all know, have heard to write, or you can summarize some, and even most people have practiced some of them, like the hot words listed earlier. Secondly, I do not have much interest in these methods, so it is not a mere focus on writing articles. About the scientific product creative model, the first discussion of this, no intention to expand too much, including a variety of interesting cases, the story around, have not come up, and so the next time to prepare, then to share it.
Looks like the end of the article? Can talk about product creativity, does not seem to start, I said so much before, but for the following space preparation, the world already exists a "scientific product creative Model", that science before? What a fool thinks is: Based on intuition, experience, the original "experiential product creative model". Smart readers will ask: After that, what are the creative models? Yes, this is just want to write another kind of creative model, if the experience of product creativity, scientific product creativity is knowable, then this is agnosticism; If the former two are stable methodology, then this methodology, its greatest feature is instability, is mutation, is fanciful, is crazy, is hysterical, is a dream, is far away ...
Please look forward to the next article on product creativity
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Cavatina's Venture Adventures 6-on product creativity