China Mobile will push mobile browsers. UCWEB is under pressure.

According to insiders, the mobile browser project launched by China Mobile will be developed and operated by a company of China Mobile. The reporter inquired about the opinions of some industry experts. Some experts believe that the mobile browser is an important entry for users to access the Internet. If the operator starts the mobile browser project, the operator has strong user advantages and channel capabilities, the capability of resource integration and resource configuration is strong. Once launched by the operator's own mobile browser, it can convert its user advantages into traffic advantages to a greater extent, improve your contribution to data services.

Or WWW-based full-page browsing

A person from the company responsible for the mobile browser project told reporters that in terms of the browser's technical model, they tend to use WWW full-page browsing, in the early stage, we will promote cooperation with a mobile browser manufacturer. Which browser company is the specific one? It cannot be disclosed because the mobile browser project has confidentiality agreements.

In terms of the difficulty of mobile browser R & D, some industry experts told reporters that mobile browsers are an application with a high technical threshold. If China Mobile is a mobile browser, there may be technical weaknesses, without a deep technical accumulation, it is difficult to greatly improve. He believes that if China Mobile cooperates with third-party software vendors, software vendors can help operators solve technical bottlenecks such as page compression and rendering in the short term. If these problems are solved, they can help operators save a lot of bandwidth resources.

Song Lin, general manager of Opera's China region, said in an interview with feixiang. Many vendors, including Google and Apple, advocate WWW-based full-page browsing. Lenovo happy Phone recently released, which also advocates WWW-based full-Browser Internet access. Currently, WWW-based full-browsing Internet access is irreversible.

Or reshape the mobile browser market.

The above experts told reporters that in China, most users use browsers in combination with multiple browsers. Users choose one or more browsers to access the Internet on their mobile phones. Therefore, it is now a situation where multiple browsers coexist, and it is difficult to see a situation that has an absolute advantage.

"Various browser companies have their own strengths due to the impact of domestic networks and tariffs. Third-party software and terminals are also competing. For example, UCWEB has done a good job in page adaptation, improving user experience, and handling details. They already have a good user base. Users who are used to page-wide browsing will choose Opera. For Apple and Blackberry users, the browser provided by the mobile phone is easy to become the first choice for users ." The expert told reporters.

However, some insiders believe that mobile browsers developed by China Mobile will face new competition and challenges for terminal vendors, third-party software vendors, and even the entire mobile browsers. Mobile browser vendors such as UCWEB, Opera, go, and ACCESS should find their own development models in the new competitive landscape.

He gave an example of an Enterprise. "In the past few years, UCWEB has accumulated a large number of users through its own technical advantages. Recently, UCWEB has received Nokia's strategic investment, in the next period, UCWEB will quickly turn its user advantage into a competitive advantage. If China Mobile also enters this market, UCWEB will face more competitive pressures."