China Mobile OMS system outlook ..

OMS System

China Mobile will launch its own operating system OMS, and its mature terminals will be launched soon. The mobile internet game has started. The reason for this is the game. 1. How competitive is China Mobile OMS? OMS is also based on the Linux kernel and uses the android source code. However, its business layer is completely different from that of Google mobile. OMS will integrate a large number of Chinese mobile services. With the development of OMS, Symbian, Windows Mobile, and Android are also developing. Especially after Nokia Symbian is open-source and free, its impact will be wider, the content of OMS is much better than that of mobile OMS, let alone Android. Its operating platform is not as advanced as OMS can be reached at once. In addition, let's take a look at the figure below, many competitors! 2. What content does China Mobile play? After the operating system is determined, you can add corresponding services to it. OMS will integrate a large number of China Mobile Services. But what is the current usage of China Mobile's data services? It is hard to say that it works well. In addition, currently, China Mobile's mobile phone business is only available for free, but these two services are not as competitive as imagined. For paid services, whether users are willing to spend money on customization is still a problem. In the final analysis, what kind of custom mobile content will be displayed in the form of custom content, and whether users will buy it. In contrast, Symbian, Windows Mobile, Android, Nokia's OVI, and Google's Android Market all focus on content services, not to mention the App Store, the originator of the two! 3. What is the terminal adaptability? It is estimated that OMS is just for domestic manufacturers to play. In the same free-of-charge circumstances, mobile phone manufacturers are willing to use OMS to estimate the number of poor, in particular, foreign mobile phone manufacturers do not have to drop their feet for OMS. What is the attractiveness of OMS terminals that are missing from foreign mobile phone manufacturers? The TD terminal is an example. 4. What are user selectivity? Good things still need to be tested by the market. Whether OMS can be considerate or suitable for users' tastes and satisfying users' needs is the most important factor for success. There is also an important question: what is the positioning of the OMS operating system? What is the development direction of the OMS-based mobile phone number? These will directly affect user selection. Do users have to listen to the mobile phone and use a matched mobile phone to enjoy the mobile service? 5. How can other carriers compete? How does China Telecom and China Unicom compete against OMS? Currently, with regard to the strength of the mobile business, the two operators still cannot compete with the mobile market. The new operating platform is not necessarily suitable. It is estimated that the current method will be adopted, but it is not ruled out the possibility of future release. 6. Opportunities for moving Content: OMS still focuses on content, winning content! After customization, users are directly faced with the corresponding content. At present, mobile still has a lot of room for improvement in content, but they need to choose Content Selection and business model, whether the App Store model is used or the cooperation model with the existing SP has its own advantages and disadvantages. I personally feel that the App Store is more suitable for the market, control channels, and then promote OMS. After controlling OMS, it also makes it easier to control 3G or 4G networks. As for the content inside, I will not talk about it much, but I will know how to move it. Financial Protection: To put it bluntly, I am afraid that I will not be able to do well if I have money? With accumulated experience in the early stage, capital operation or cooperation with manufacturers in the later stage will be relatively simple. In addition, some special marketing activities will inevitably attract users. There is no precedent in China at the moment: Deep customization has a certain foundation abroad. In China, we still feel the stones crossing the river, but it is precisely this gap that forms a certain difference, new blood has been added to the monotonous mobile phone market. China Telecom and China Unicom's mobile business cannot compete with China Mobile, making it unlikely to launch a new operating system, it also allows mobile to occupy a certain market in the early stage of OMS. Driving the domestic mobile phone industry: to a certain extent, it can drive the industry and make a contribution to the national industry. However, the premise is that foreign vendors do not accept OMS, which is not easy to say for the moment. However, it is inevitable for foreign vendors to accept OMS. Both parties need it.