Chinese New Year Valentine's Day two encounter merchants started short message marketing strategy

Chinese New Year Valentine's Day two encounter merchants started short message marketing strategy

For lovers of the world, this year a layer of sweet and romantic, it is difficult to lunar New Year with the Western Valentine's Day rushed to the same day, the two met, so that the original lively festive spring festival more dense color, and for businesses, this is undoubtedly a huge test and opportunity, one is the Chinese most value the Lunar New Year, One is the most popular Valentine's Day for young people, the two major festivals have already formed a huge consumer and fixed consumption concept, which requires businessmen to prepare enough to win in this huge business opportunity.

In this promotion war, the text message obviously occupies many advantages, because the short message promotion coverage can realize the accurate marketing, and is easy to be accepted by the customer, therefore the short message promotion becomes the merchant holiday promotion important means to have the long-standing. Plus SMS has always been a lover between the messenger of love, businesses seize this feature, through text messaging can also do a good job Valentine's Day emotional marketing.

Recently, the author in the era of Interconnection (Www.now.cn/mobile) to understand that the distance between the two festivals more and more near, many businesses are ready to do short message marketing preparation, the recent era of the Internet short message platform to cater for the new Year's needs to do a preferential promotional activities, attracted a lot of businessmen come to buy More businesses to buy up to 100,000 of corporate text messages, so that businesses favor corporate SMS marketing methods, because the SMS marketing in addition to the traditional advantages of the two major points:

Message Teaser Valentine's Day is more creative

It is understood that, in the face of fierce competition, many businesses frequently have new ideas, and the use of a message rich emotional way to impress consumers, especially Valentine's Day, many flower shop is to think not only to use SMS promotional propaganda, but also to use SMS to help consumers create a romantic emotional atmosphere, so that consumers feel the romantic Valentine's Day and sweet.

Double-NET, two-quarter selling point, no mistake.

For two of festivals have a breakdown of the crowd, how to mobilize consumer buying desire for businesses is indeed a problem, and text messages can be targeted clever publicity, such as shopping malls, they have a variety of goods need to do in these two festivals promotional activities, which are for Valentine's Day, which is for the New Year, This requires the shopping mall to subdivide the consumer groups, for the subdivision of the promotion, the use of text messages can be flexible publicity, not afraid of a target consumer escape.

In short, SMS in these two major festivals occupy the limelight, not only is the people to communicate the affection needs it, the business hot promotion also can not be separated from it. The most important thing is that the SMS charges are very cheap, according to the age of the Internet message low to 5.9 points/article, and recently in their buy SMS also send text messages, which for the business cost greatly reduced, thus creating a good start for 2010.