Chongqing Ze Guest Advertising Creative planning: How to use gimmicks to make soft text prominent

a person on the roadside picked a stone, very common which kind, got the market to sell, the beginning of the price is a block. A piece looks nothing special stone, by such a price, all of a sudden attracted a lot of people to come to the onlookers, but no matter how many people watching, and no matter whether there are people selling, he does not make any explanation, also do not intend to sell it.

The next day, he came again with a stone, but the price rose to the third. The next is the same, until the price went to 10000 Yuan, there is a person to inquire, and expressed the willingness to buy, only to tell the truth. Although this is only a fictional story, but it shows two reasons, one is " up for grabs ", the other is soft-wen promotion, soft-text promotion to know how to create unique value. However, how can we create the unique value of the promotion of soft text, from the homogeneous competition in the Network brand promotion market to stand out ? The most fundamental is to start from the product, service, through the provision of practical benefits, so that users derive value.

First, the value of manufacturing gimmicks

in the " sell stone " This story, it can be clearly seen that as a product of the stone itself is very low value, for consumers, can bring real benefits also talk about No, but its price went to the 10000 Yuan, but still someone has the desire to buy.

That 's because someone created a gimmick -- It looks like an ordinary stone, why sell it ? when this gimmick caused onlookers, it will be more and more heat, so further raise the price, once again stir the hot atmosphere.

However, this is only a gimmick, not in line with the value theory of market economy. In other words, there is no value of the product, the gimmick is no big or real network brand promotion. This is like a bubble, looking very big can be as long as the slightest touch will be dashed.

therefore, in order to be able to do the long-term promotion of soft-text, we cannot rely only on gimmicks, but on the value of products and services and make gimmicks appropriately. " good products are half the success ", if there is no product as a support base, the soft-text promotion will become empty talk.

Second, from gimmicks to unique values

However, it is important to note that creating gimmicks on top of value is not the ultimate goal of soft-text promotion, but a starting point. The real purpose is to break through the dilemma of homogeneity through gimmicks and to form its own unique value. In other words, manufacturing gimmicks are just packaging the value, and the products and services are presented in front of the user in a more unequivocal manner.

Homogeneity is a phenomenon in any industry, the promotion of soft text is an important goal, is to help products, services to break through the plight of homogeneity, to form a unique value. Therefore, we must grasp the logic and method of creating gimmicks and creating unique value by gimmicks.

Chongqing Ze Guest Advertising Creative planning: How to use gimmicks to make soft text prominent