Choshun: Product quality culture

Choshun: Product quality culture

Quality is the essence of brand and life, is the important pillar of the brand's enduring. The true meaning of quality is defined from the consumer's point of view. Edward Daming, a well-known American quality management expert, says: "If a product or service can help people and enjoy a good and lasting market, it is quality." In other words, only products or services that satisfy consumers can become quality goods. Deming advocates the provision of quality products and services to consumers. While severely criticizing the inferior products and services of American businesses, he has put forward a new philosophy of quality: quality is critical and wrong is unacceptable. If the product produced is qualified, the total cost will be greatly reduced, the consumer and the factory can benefit. More importantly, the quality of the new philosophy can really respect the interests of consumers and personality, it to help people live better as the goal.
Quality embodies a country's scientific and technological level, management level and economic strength, but also reflects the basic quality and cultural characteristics of a nation. For example, some ethnic high standards, strict requirements, serious and responsible, excellence, some people are absent-minded, muddle through, laissez-faire, shoddy. The two different attitudes towards quality reflect the different mental states and moral standards of two nationalities.
Therefore, product quality is related to the national reputation and prestige. In the early 20th century, the quality of Japanese products is not good, in people's minds is simply synonymous with counterfeit products, at that time, the Japanese people advocating China's Shanghai goods. And after two World Wars (hereinafter referred to as "World War II"), Americans despise the Japanese, not because it was defeated, but also because of the quality of its products. The poor, cheap East foreign goods flooded the streets of America, suggesting that Japan was a country producing inferior goods. By the the 1980s, people rushed to buy Japanese goods, Japanese goods became a symbol of quality products. Then the Japanese laughed at the Americans. As U.S. management expert Juran points out: "Japan's economic revitalization is a successful quality revolution." "Really" 30 years Hedong, 30 years Hexi.
Quality is a powerful weapon that wins in the market competition. At the end of World War II, Sony was reluctant to write "Made in Japan" too prominently because of concerns about U.S. Customs rewriting. Young and arrogant President Morita ya the decision: "To use high quality and good sales services, to change the image of Japanese goods in the eyes of the American public." "They set the" 1% is 100% "quality awareness, because in their view, product 1% unqualified, the result is often the same as the product 100% unqualified. As a pilot safe flight 10,000 times, if a failure, they can not escape the death of the machine destroyed the doom. Sony employees are deeply aware that even one of the most mistakes, will also be related to the fate of the company, should be resolutely put an end to, must not have the slightest fluke and slack. With this dedication, supplemented by strict quality management system and means, Sony's products finally opened the United States and other countries in the market door, flooded into.
Mercedes-Benz company to "either the best, or not" the quality of the concept as a guideline, the production of Mercedes-Benz car cross the world, and the price is usually twice times higher than the average car. The quality of the Mercedes-Benz car set a good public image. Through the Mercedes-Benz design, production and service process, we can see its strict quality management measures.
From the design of the model, Mercedes-Benz company in order to be able to win in the fierce competition, always the pursuit of the best model design. In order to design a new type of car that keeps the traditional image of Mercedes and reduce the cost as much as possible, the company attracts talents everywhere, even the fluid dynamics, the esthetics, the psychologist, the businessman and so on. New models from research, design, mapping to make models, each link, each component must be tested with the most scientific instruments, and subtle to determine the air resistance coefficient of travel. Mercedes-Benz products in the design of exquisite, for the high-quality products, high competitiveness has laid a solid foundation.
From the production process, Mercedes-Benz company throughout the production process has always implemented the "Quality first" principle. To occupy 1/7 of the total number of employees engaged in quality control, monitoring, inspection, each process is strictly the implementation of quality standards. To test the safety of the front seat, the company has a security department that uses 100 new cars every year to hit a solid concrete wall at 35 miles per hour. It was with strict quality standards that it dared to advertise: "If someone finds a Mercedes car malfunctioning and is towed by the garage, we will give you $10,000." "The reliability of the Mercedes-Benz has made it live for 15 years, making it a solid entity for its high-quality image.
From the perspective of service, Mercedes-Benz Company's first-class service is also to support its image of a magic weapon. It not only established a widely distributed marketing service network, so that people can see the pattern of the car, understand its performance characteristics, and put forward their own requirements to order, but also has a strong network of maintenance services. There are nearly 2000 service stations in Germany, with nearly 4,000 service stations in other countries. Mercedes-Benz company rules for every 1500 kilometers to change the engine oil, 150,000 kilometers per drive overhaul, maintenance to achieve the same day. If you change the oil to find a part of the loss, the initiative to call to ask the owner whether the replacement. When the car was on the way, the owner made a phone call and someone repaired it. High-quality and convenient service makes the Mercedes-Benz brand world famous.
Today, quality is not only an international concept, but also the focus of competition and the secret of the market. National economic experts compete to study quality culture. In the process of self-development and improvement, quality management is gradually becoming a modern science. Whether it is ISO9000 international quality Management system, or total quality management, or Six Sigma management (6 sigma), it is a movement in the history of quality management development. The fundamental goal of quality management is: to meet the needs of customers wholeheartedly. This is the starting point of quality management, but also its destination.

Choshun: Product quality culture