Christmas Mail Marketing: How to do the user in the eyes of Santa Claus?

Christmas is coming again, big kids are looking forward to the "Santa Claus" surprise gift, what will your email marketing users need? What will happen if your brand turns to Santa Claus in the user's eyes this Christmas? Take a little thought, maybe this Christmas will make your e-mail marketing very different, quickly try the following "Transformation strategy law" it!

1. Study the past performance of yourself and others

How did your past Christmas mail marketing perform? What did your competitor do last year? What are they most likely to do this year? Whether it's strategy, creativity, design, etc. you'd better go beyond your past and your competitors. This requires a comprehensive consideration of their strengths and weaknesses, and then combined with the competitor situation, so that they have better play and performance.

2. Development of planning and implementation of activities

Why is it important to develop an event planning and execution plan? Otherwise, how do you know if you are successful, and where you should improve next year? and the different strategy plans may be executed after the results vary greatly, and even decide whether to succeed. To gain experience in this area, you can emulate and understand the webpower of multi-channel intelligent Marketing Service organization.

3. If the mail is not opened, the others are floating clouds

If the brand is not strong enough, you should put extra effort into the subject of your email. In fact, many marketers spend a lot of time and money creating perfect email designs, and in reality, only about 10% of e-mails are opened after a successful email, according to webpower2014 China's first half-year mail marketing Industry Data Report, the remaining 90% Message content ideas may be ignored, and the message headers are basically visible to every user. Remember that e-mail is turned on based on your message header is successful. And sending emails isn't always about sales and interactions. E-mail is also a brand communication channel. Regardless of whether your email is opened or clicked, the recipient can always see the name of the brand that appears in your email header in your Inbox, which is also beneficial for your business.

4. Create a sense of urgency

Although the Christmas period lasts at least one months, but the activities of this period followed, the sense of urgency created in the email subject and email content, such as the last opportunity free shipping, the final discount expires, etc., can promote the user to decide to buy, and will not affect the next holiday marketing schedule.

5. Responsive design is a must

Webpower Email Marketing Experts believe that mobile and tablet friendly mail is no longer just recommended for business use, and now is definitely one of the key factors. If your title is good and your email is open, then you need to be able to properly display and easily read the message on any device.

6. Including video and other creative design

Blessing video, animated GIF, Super Creative email template design and social media interaction and so on, Christmas mail campaign is a perfect opportunity to use these tools to create some emails that seem too daring in everyday life.

7. Consider purchasing history

The end of the year is the most lucrative seasonal purchase period. Consider which users purchased your product at the same time last year, and then prepare a compelling marketing campaign for those users. Also, remember, be sure to remove the users who have recently purchased your product from your activity list, and no one likes to receive a better offer after the product has been purchased.

8. Be a real Santa Claus in the eyes of a user

Christmas mail campaigns are not just for sale. For marketers, it is also the best time to consider collecting customer feedback, sending electronic greeting cards, video greetings, gifts, free shipping, and other unique rewards, sincere and grateful feedback, making you more popular than ever, and becoming the real Santa Claus in the eyes of users.

9. Create a closely linked Christmas event

We believe that e-mail is not the only channel for your business communication, especially at Christmas, working with advertising, public relations, customer management and other marketing-oriented teams to create a better activity and effect than ever before.

Christmas Mail Marketing: How to do the user in the eyes of Santa Claus?