Chu Orange You can learn, at least the marketing

and fresh electricity business cooperation, in public opinion and packaging on the double-level inspirational CHU Orange became the money. When people eat a lot more expensive than the next door in the mountains of rock sugar orange, feelings are overflowing.

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Wen/Zhang Shule

Published in the March 2016 issue of Internet economics

I once and a big business friends talk about the success of Chu Orange, he used the "Chu Orange you also learn not to" the title of reply to me, and added a sentence: If I have shijian so big fame, can so ... This sentence seems reasonable, but many follow the mood of orange fruit, cakes, but it is difficult to have success stories.

is the marketing of Chu Orange only by fame? In fact, this is only a coat, its success lies in a particularly good at moving the hearts of the writers.

Ten years ago, the former Red River Group boss, Tobacco King Shijian prison, Ailaoshan species of oranges, triggering media attention. The layout starts here, the end of the prison, the reform figures, especially the Ailaoshan, the three key words to wear together, giving a very sad mood. This first step may be unintentional.

But a few years later, the wind of the report changed. Alone on the Ailaoshan with oranges to beg the life of the concept of sadness, was quietly replaced by the solemn and tragic feelings of entrepreneurship, of course, with the past on the tobacco production quality management experience transplanted to the small annotations above the orange ... This is the second step.

As a result of many successful people to worship the follow-up report, it is constantly let Shijian's past and recent situation become "headlines." The continued exposure allowed the next third step to form an avalanche of spreading effectiveness over a huge, word-of-mouth snow.

The next thing is logical: and the fresh electricity business cooperation, in public opinion and packaging on the double-level inspirational Chu Orange became the explosion. When people eat a lot more expensive than the next door in the mountains of rock sugar orange, feelings are overflowing.

And this goes back to the paradox of the previous one--if there is no Shijian this reputation, can it be? The answer is yes. We may as well say, to change the name of Shijian to the goddess, the spread of the platform from the mass media to know this network question and answer community, what will happen?

You will find that the context is strikingly similar, except that the story is slightly different. The goddess of the High Yan value, genius label, about equal to the shijian of the reform of celebrity status, and childhood sweetheart, congenital disease but positive topic, it is similar to Shijian prison disaster and the inspiration of the orange species.

are pre-bedding, long-term latent, knowing that the goddess did not play on the performance of the tragic drama, but in succession in the knowledge answered a lot of questions, the perfect shape of such an image: A childhood parents died, suffering from congenital heart disease girl, self-improvement admitted to the university, and then to the United Kingdom to study, After returning home with her childhood boyfriend married and run a flower shop. Such a struggle saga not only captured a large number of literary youth, but also the next donation event buried foreshadowing.

Then, is the once detonation, the Big V plus hold, to inspirational as a breakthrough, forming a whirlwind. There are three different places: one is the difference in character fame. Shijian is a man who has been famous for a long time, but the goddess is an ordinary person who rises in mortal beings, and the other is a different turning point. Shijian and Chu Orange turning points or tipping point, is the fruit shelves, the formation of a real climax, and the goddess is the deception is revealed, the original goddess is a cheat donation of the man; third, the sequence of the story is slightly different. Chu Orange is the first sadness after the inspirational, and know the Goddess is the first inspirational after the sad feelings, and then inspirational. The key to this cause is also very simple, Shijian is a big, a play is applause, and know the goddess was just a mass actor, need to use acting first conquer the audience ...

But the beauty of marketing, and ultimately due to the quality of products. As well as good publicity, but also need to have a good product mix. Chu Orange before encountering the quality of the decline questioned, is an example, is the word of mouth avalanche, the bite, and the goddess of the scam to expose more so.

After all, after the audience into the play, will form its word of mouth, and re-read the "goods" good or bad, rather than just look at feelings or propaganda posters.

Zhang Shule: zsl13973399819 book has "cross-border-the Internet era must first understand the big defeat"

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Chu Orange You can learn, at least marketing