Circle in the biography of Jobs' (9)

Circle in the biography of Jobs' (9)

 

Those crazy people who think they can change the world.. [Question]

Chapter 2 iTunes store

Originally, Steve Jobs was able to let piracy exist. Free music means selling more iPad. However, because he really loves music and the artist who creates music.

After Steve Jobs said: Since Apple was founded, I realized that our success came from intellectual property rights. If people could copy or steal our software at will, we would have been broke. If intellectual property rights are unprotected, we have no motivation to create new software or design new products.Without protection for intellectual property rights, many creative companies will disappear or will not.

Steve Jobs told Andy Lange of the gentleman magazine: "We believe that 80% of people who download pirated files have no choice but to provide them with a valid choice ." Apple provides a legal and better-authorized music download service, but rather a profit, artist profit, or apple profit.

I will never spend too much time persuading people to do what is right for themselves.

The core of the problem is the difference between people who love technology and those who love art. Steve Jobs both love each other.

Piracy subverts everyone's perception. What can compete with it is to make iTunes an end-to-end integrated service.

Music Corporation IgA ended its cooperation with Sony and joined the apple camp. Jovenne said: "The reason why Sony missed this opportunity is simply something that I cannot believe. This is a big mistake that can be recorded in history. If the cooperation between departments is ineffective, Steve will dismiss the related personnel, but Sony has been making a mess, but no one will solve it ."

Bill Gates commented at that night, titled "Apple's Steve Jobs ". He said Steve Jobs has an amazing ability to focus on real value, find people who will make user interfaces and revolutionary marketing techniques.

Steve Jobs has always wanted apple to establish an independent and unified Utopia. In this magical wall garden, hardware, software and peripheral devices are perfectly integrated to create a wonderful experience, the success of a product can also promote sales of all associated products.

Steve Jobs has never been modest and conservative. He announced to cheers: "Windows-based iTunes is probably the best application in Windows !"

Without dividing apple into multiple independent branches, Steve Jobs tightly controlled all his teams and urged them to work together as a united and flexible whole, the company has only one "bottom line of profit and loss ".

One of Jobs' business principles is:Never be afraid of internal harm. "Replace yourself with others.."

Steve Jobs gave a crazy suggestion to iPod shuffle: simply remove the screen! In his opinion, the user does not need to find a song, and the song can be played randomly. When the iPod Shuffle goes public, the advertisement word is:"Embracing uncertainty."