Cmdn club #26: digital channel marketing theme Salon (Chengdu station)-September

As a media person, I think the biggest challenge facing traditional media in the form of the Internet is that advertising sales staff are getting harder and harder to sell. The boom in social media has made product marketing activities spread through social channels very active. Almost every product manager and Marketing Manager is studying the digital channel and social marketing ecosystem.

On the afternoon of June 14, we invited a consultant in thoughtworks in Chengdu, a producer of the game "Find your sister", and senior Internet users to discuss with friends from all walks of life in Chengdu how to build efficient online digital channels, how to achieve efficient operation of digital marketing and other related topics.

Activity time:-, January 1, April 19 ~ 5: 30

Organizer: csdn

Co-organizer: thoughtworks

Partner: Chengdu High-Tech Zone mobile Internet Association Chengdu Outsourcing Industry Association

Topic #1: online digital channel Strategic Planning

Speech content: this topic describes how to customize an enterprise's overall online digital channel strategy based on specific insurance industry cases; how to build websites and mobile applications to cooperate with each other and enhance each other, A full digital channel that covers the entire life cycle of consumers.

Speaker: Yao, senior business analyst at thoughtworks, with rich business analysis experience from large Australian financial groups and unique insights on industry trends.

Topic #2: Architecture Evolution brought about by digital channel Segmentation

Speech content: With the rise of the mobile Internet, the form of networked devices is constantly innovating, And the way people use the network is also greatly changing. No one knows what will happen during the next year, including mobile phones and tablets, Apple and Android, apps and Google glasses and Apple watches. What is behind this is that digital channels are constantly subdivided. In the past, relying solely on a system and a platform has been unable to adapt to the current situation. Large enterprises with complex business and diversified brands need to improve their system architecture to solve the many-to-many complex relationship between business systems and digital channels, and prepare for the coming mobile age.

Speaker: Zeng xuehai, Consultant, head of thoughtworks mobile lab Chengdu, focusing on how traditional enterprises enter the mobile Internet field.

Topic #3: Big Data leads the tide of precision promotion

Speech: this topic describes the important value of big data in precision promotion of digital channels by analyzing the environment from extensive to precise transformation of the promotion market, it helps traditional enterprises to improve the promotion effect and save the promotion cost.

Guest speaker: Wang Ting, a petty literary girl with mixed Internet, is happy to share and loves poor travel. He has been wandering back to senior Internet companies such as xinegao and Tudou, and has been a former North float and Shanghai float; with senior operation experience, we are now devoted to the sunrise industry of big data marketing, with unique insights and insights on Digital Precision Marketing.

Topic #4: Talk about self-marketing of "Find your sister" games

Speech: at present, the most popular app for Apple appstore in China is not "Find your sister. According to official information, this game was launched soon and has won tens of millions of users worldwide! If you search for content on Weibo, you will see many people share their experiences of "finding your sister". However, many people around us are happy to play "finding your sister. To succeed in a product, a good marketing model is essential. This activity will invite your sister-in-law game producers to share their understanding of the game's self-marketing model and their successful experience.

Speaker: Zhang Fan, looking for your sister-in-law producer, CEO of Chengdu yunyou Technology Co., Ltd. I have some personal opinions on the Self-marketing model of mobile games and hope to share with you.

Event Planning: Hyun Jie

Registration link: http://huiyi.csdn.net/cmdn/view/265