Cognitive computing is a 2 trillion dollar feast, and IBM is calling you into the bowl!

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(for IBM Greater China Chairman Chen Liming announces IBM Cognitive Business strategy officially landed in China)

March 1, 2016, IBM Greater China Chairman Chen Liming in the IBM Forum 2016 announced the company's 105-year history of the third brand "cognitive business" landed in China. As early as 1995, IBM described the vision of "e-commerce". In 2008, IBM launched the "Earth of Wisdom". Today, IBM has once again launched a "cognitive business" based on cognitive computing, but this time IBM says "inappropriate leaders" also "do not sing a monologue".

Shortly before the IBM Forum, IBM CEO Ginni Rometty at the end of February, when he received a visit from a US journalist, calling a "decision support" market with "cognitive computing" at its core to generate a $2 trillion it market in 2025, a new incremental market. In addition, the global "productivity" core of the traditional IT market will reach $1.2 trillion in 2016.

IBM is positioning "cognitive computing" in "decision support", rather than artificial intelligence, as one might imagine, to replace human beings. Back in 1960, American scientist J. C. Licklider wrote a very well-known article, "Human-machine coexistence", which he predicted "in the near future, the human brain and computer will be closely linked together to form a man-machine partnership, which will be more than the human brain to think, the ability to process data will be far more than the existing computer today." "Therefore, in the cognitive computing age, it is not machines that replace humans, but human-machine collaboration to create better results."

With this understanding, it can be understood that the so-called "cognitive business" is to use "cognitive computing" generalization in all business areas, through stronger human-computer collaboration to create unimaginable business results, which is the "cognitive business" in line with the brand Manifesto "Outthink" meaning.

To explain here, the IBM Watson system, which represents cognitive computing, is not a tool, it is itself a cloud-based development platform that can invoke its system resources through API application interfaces. Currently, IBM has provided 32 Watson APIs, and by the end of 2016 the Watson API will reach nearly 50 and increase every year. Now more than 77,000 developers worldwide are using the Watson Developer Cloud platform to develop Watson-based applications that are "new tools".

So while Ginni does not explain how to calculate the $2 trillion it incremental market, it can be argued that the $2 trillion new IT market is a huge ecosystem based on Watson, with more software developers, system integrators, universities, and research structures joining the ecosystem, Could create a new market of $2 trillion.

As a result, IBM Greater China general manager Wang Tian in the media interview that day, IBM did not seek to become a "cognitive business" leader, and will not be IBM a preserving. To that end, IBM has injected $1 billion into the Watson group, including $100 million in venture capital to build new ecosystems and develop cognitive applications based on Watson.

In the world's traditional $1.2 trillion it market, it includes existing businesses such as servers, storage, networking and software. Ginni said that in the 1.2 trillion-dollar traditional IT market, there is a growing hybrid cloud market, which will be the long-term focus of IBM and will continue to exist in the market space. Ginni said that in 2015 IBM Consulting signed 70 billion-dollar contracts, 7 of every 10 are hybrid cloud projects. IBM believes the hybrid cloud will also grow to a $400 billion market in 2019.

IBM Forum 2016, IBM Greater China, global corporate advisory services general manager Gregor Pillen, IBM Greater China Vice president and Big Data and Analysis Division general manager Ding Shaozhong, IBM Greater China, the general manager of Cloud computing business Hu Shizhong, IBM Vice president and general manager of Hardware Systems division of Greater China, Gao Luhua, IBM Greater China, general manager of Information Security, Linzefen, and other five senior executives appear in front of the media.

This "Five Tiger Generals" represents IBM's current main business, including cloud computing, big data, security, hardware systems, and consulting services that will continue to contribute to IBM's ongoing revenue stream. It is worth mentioning that the big data and analytics division, which sells BI business intelligence solutions in recent years, has acquired a large number of BI business intelligence technology vendors in the past few days, and these are the technologies and solutions that IBM can now and soon become available.

Chen Liming revealed that IBM has just set up a cognitive computing solutions team in China to promote cognitive computing solutions in the Greater China region. Chen Liming hopes that the team will be able to make a contribution within the next three years. Chengming, vice president of Pfizer China, appeared at the IBM Forum to introduce cognitive healthcare solutions for both partners. In a subsequent interview, Chengming said the two-year cooperation lasted for nearly a couple of years before the initial results, the reason is very simple, "just do not understand." Iflytek President Hu Yu, dean of the Research Institute, also appeared in the IBM Forum, Hu Yu The emergence of IBM is actively looking for local partners to solve the IBM Watson into the Chinese market localization and so on. After two years of popularization, cognitive computing has entered the practical stage of cognitive commerce.

IBM can say that in the Chinese market to push the cognitive computing and cognitive business, and then as the leading data analysis and business intelligence business, and then drive the cloud, security, hardware systems and other infrastructure business. For example, in early 2015 IBM launched the mainframe Z13, is the first embedded in the analysis technology mainframe.

In order to promote cognitive computing and cognitive business, IBM at the beginning of 2016, the full firepower, GF hero Stickers "shout" the Industry, "people". Well-known financial writer Wu Xiaobo is so on the stage of the IBM Forum 2016, his article, "The elimination of people is never a tool, not age" for IBM to earn 100,000 + reading. This article, however, has also misled the public while making an eye for IBM. Because Watson is not a tool but a platform. Watson brings a platform revolution. (Wen/Ningchuang, this article first itvalue)

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Cognitive computing is a 2 trillion dollar feast, and IBM is calling you into the bowl!