Color emotion and Visual psychology (ix)

< two > color character

A variety of colors are its unique character, for short color sex. They are related to the human color physiology and psychological experience, so that the existence of the color seems to have a complex character.

(1) Red Red has the longest wavelength, strong penetrating force and high sensitivity. It is easy to remind people of the sun, flames, blood, flowers and so on, feeling warm, excited, lively, enthusiastic, positive, hope, loyalty, health, full, full, happy and other upward tendencies, but sometimes also considered as naïve, primitive, violent, dangerous, vulgar symbol. Red has always been our country's traditional festive color.

Crimson and purple Red gives the feeling is solemn, stable, and warm color, common in welcome VIP occasions. White Gomingdo Pink, there are soft, sweet, dreamy, happy, happy, genteel feeling, almost become a special color for women.

(2) Orange orange and red are warm, with red and yellow color, it makes people think of flames, lights, rays, fruit and other objects, is the most warm, loud colors. Feeling lively, gorgeous, brilliant, movement, hot, warm, sweet, happy, happy Aulympic, but also have doubts, jealousy, false cheat and other negative tendencies expression.

Ash-containing orange into brown, white orange into light orange, commonly known as blood Ya Se, and orange itself are often used in the sweet color is also a large number of consumers, especially women, children, youth favorite clothing color.

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(3) Yellow yellow is all hue in the lightness of high color, with brisk, bright, transparent, lively, bright, brilliant, hope, fame, health and other impressions. But the yellow is too bright and appear dazzling, and with his hue mix is easy to lose its original appearance, so there are frivolous, unstable, changeable, cold and other bad meaning.

White pale yellow feel peaceful, gentle, with a large number of grayish beige or white is a good casual natural color, dark yellow but there is another noble, solemn feeling. Because yellow is very easy to remind people of the skin of many fruits, it can cause a rich acidic appetite.

Yellow is also used as a safe color because it is very easy to find, such as outdoor work overalls.

(4) Green in nature, in addition to the sky and rivers, oceans, green occupies the largest area, grass, leaf plants, almost everywhere, it symbolizes life, youth, peace, serenity, fresh and so on. Green is the most suitable for eye gaze, which has the function of eliminating fatigue and adjusting. Yellow-green brings people the breath of spring, is popular with children and young people. Blue, green and dark is the color of the sea, forest, has far-reaching, stable, calm, wise and other meanings. Ash-containing green, such as soil green, olive green, salted vegetables, greens, and other colors, to mature, sophisticated, deep feeling, is widely used and military, police regulations of the clothes.

(5) Blue and red, orange on the contrary, is a typical Hanse, said quiet, cold, rational, advanced, transparent and so on, with the continuous development of human space, it has a symbol of High-tech strong modern sense.

Blue color is clear and full of youthful vigor, for the young people love, but also have immature feeling. Dark blue color calm, stable, for the middle-aged general favorite colors. One slightly warm-smelling group of cyan, full of moving deep charm, navy is to give a generous, solemn impression. Indigo and placom are widely used in the folk, which seems to be the symbol of national characteristics. Of course, Blue also has its other side of the character, such as stereotypes, indifference, sadness, fear and so on.

(6) Purple with mysterious, noble, beautiful, solemn, luxurious line of temperament, and sometimes feel lonely, negative. Especially darker or dark gray purple, easy to give people the impression of foreboding, decay, death. But contains light gray red purple or blue purple, but has similar space, the color of the universe elegant, mysterious sense of the times, for modern life widely used.

(7) Black black for no hue and no purity of color. Often give people feel quiet, mysterious, serious, solemn, implicit, in addition, also easy to make people have sad, horror, ominous, silence, extinction, evil and other negative impressions. However, the combination of black is very adaptable, no matter what color, especially the bright pure color to match. Can make a pleasing effect. But can not use a large area, otherwise, not only its charm greatly weakened, on the contrary will produce a depressing, gloomy sense of terror.

(8) White White gives the impression of cleanliness, light, innocence, innocence, simplicity, health, tranquility and so on. In its foil, other colors will appear more uniquely, more clear. More white may also produce bland monotonous, empty feeling.

(9) Gray Gray is neutral color, its outstanding character for soft, meticulous, smooth, simple, generous, it does not like black and white will obviously affect other colors. Therefore, as background color is very ideal. Any color can be mixed with gray, a slight hue of the gray can give people with elegant, delicate, subtle, stable, exquisite, civilized and literate high-grade feeling. Of course, the misuse of Gray also exposed its boredom, loneliness, melancholy, no passion, no interest in the side.

(10) Soil brown contains a certain gray in the middle and low brightness of various colors, such as soil red, soil green, ripe brown, raw brown, naturals, coffee, pickles, bronze, camel hair, tea and other colors, the character is not too strong, its affinity with other colors, especially with fresh color accompanied by better results.

Also make people think of autumn harvest season, so there are mature, humility, rich, easy-going feeling.

(11) Luster Color In addition to gold, silver and other precious metals, all colors with luster, have its gorgeous features. Golden Splendor, a symbol of wealth, reputation, loyalty, silver Elegance Noble, symbol of purity, faith, than the golden mild. They are compatible with other colours. Almost to the point of "omnipotent". Small area embellishment, with eye-catching, refreshing effect, the use of large areas will produce too dazzling negative effects, appear flashy and lose a sense of poise. If cleverly used, decorated properly, not only can play the role of the painting Dragon Point, but also produce a strong high-tech modern beauty.