Color power! 21 excellent brand designs you should know

Color theory is the core of design and is often ignored. Color itself is connected with emotion. In general, warm colors like red, orange, and yellow are vibrant and exciting, while Cold colors like blue and green are more sedated and restrained. This is important. Therefore, when talking about brands, colors will influence consumers at the emotional level and affect products and sales.

If an enterprise can make a certain color the logo color of their brand, it will have a stronger visual recognition and take a competitive advantage. Sometimes, even if you do not show a logo or brand, you will be recognized. This is the power of color.

Indeed, it is not easy to "completely own" A color. In addition to logo design, you also need to skillfully plan and execute all the elements of the brand and advertisement.

The colors of some famous brands have already been incorporated into the color system of colorstone. They will have a registered official color name, such as Cadbury 2685c, this logo color can only be used by Cadbury as the brand recognition color. Therefore, we may wish to use the following use cases to see how these famous brands use colors.

Red

For any brand, red is not an easy-to-use color, it has an angry and dangerous side, but also a warm and passionate side. Science also proves that red heart rate increases and blood pressure increases. Red is a bold decision for enterprises.

01. Coca-Cola

Red has become the identification color of cola. The most colorful red in the Western world may be Coca-Cola and Santa Claus. Unfortunately, the latter is a legend. The current packaging and Ad Design of Coca-Cola are highlighted in red with flying white.

02. Target

As Walmart's main competitor in the United States, target uses a different red logo from Walmart's blue.

03. Vodafone

Vodafone uses a red logo design, symbolizing communication and advancement. This logo was designed in 1997 by Saatchi & Saatchi. Its distinctive dialog box represents Vodafone's attributes of communication companies, while red represents voice, conversation, and passion. In a specific historical environment, this logo design conveys Vodafone's sophisticated and sophisticated experience. Among the latest Brandz global brands, Vodafone is listed as the UK's most valuable brand, worth $3.6 billion.

Orange

Orange symbolizes brightness, fun, and friendliness. It is a fun and interesting color.

04. Orange

Of course, a mobile phone company named orange must use orange as its brand logo. There is no color that suits the French company better. In fact, they have never used other colors for brand promotion.

05. Home Depot

As a famous retailer of household building materials products, jiadaibao uses orange from brand advertisement colors to shop decoration, which is very complete.

06. easygroup

Easygroup's businesses include aviation (Easyjet), Finance, car rental, and hotels, where they are in the orange ocean. It is worth mentioning that easygroup once tried to create the easymobile brand and get involved in the mobile phone business. However, because its competitors are the famous Orange brand orenge, why ......

Yellow

Yellow is also a positive, sunny, optimistic, and vibrant color. It is more eye-catching than other colors at any time.

07. Veuve Clicquot

The champagne brand Veuve Clicquot uses yellow packaging to make it more eye-catching in similar products, completely different from the traditional green wine bottles and Gold labels.

08. Caterpillar

In a pile of Construction Machinery cars, you can quickly find the yellow caterpillar car and CAT logo with a yellow triangle. However, because such construction machinery has been exposed to the sun for a long time at the construction site, it is inevitable to fade, so it is difficult to find a perfect match.

09. JCB

JCB's heavy-duty mechanical vehicles also adopt a yellow appearance, which is brighter than Caterpillar's yellow.

Green

Green represents growth and rebirth, and is a positive color. At the same time, it also represents nature, stability and durability, but also can convey prosperity and rich meaning.

10. John Deere

John Deere's farm machinery uses its iconic green paint. When you see it near the farm, you can see it at a glance.

11. Harrods

As a luxury brand, Harrods uses dark green to convey the meaning of wealth and prestige.

12. Starbucks

Starbucks green logo references the San Francisco University logo. Its current logo can be traced back to 1972. Its original logo was as brown as many similar brands. However, the three founders who graduated from the University of San Francisco used the logo of their alma mater to change it to green.

Blue

Blue is reliable and trustworthy. Financial institutions and technology companies like to use blue .,

13.

The British National Health Service Agency uses a blue logo, which represents calm, peace of mind, and security.

14. Tiffany & Co

Tiffany's logo color has already been registered and is named "the egg of the bird ". Like red, the brand that uses the blue logo is full of streets, while Tiffany's method is to select this unique blue and register for their brand, it then applies to all available places, from jewelry boxes to shopping bags.

15. Facebook

Facebook's logo has been changed many times over the past seven years. The only thing that remains unchanged is the color it uses. The original Facebook logo was designed by Cuban councer in 2006 and was last adjusted in 2013. At first, I chose this blue color as the logo color. It was actually because of the color blindness of Zuckerberg ......

Purple

Purple often conveys a sense of nostalgia and sadness, and purple is often associated with the royal family because the European nobility was infatuated with purple in the early years.

16. Cadbury's

As mentioned above, Cadbury's iconic Purple was incorporated into the Pantone color system named "Cadbury purple 268c ".

Cadbury and purple joined forces as early as 1917, and last year Nestle tried to seize the right to use the logo color, but eventually failed, cadbury won the right to exclusively use Cadbury Violet on their chocolate and beverage packaging. Cadbury purple has been so deep-rooted for nearly a hundred years that Cadbury won't have to put a logo on their ads to identify them by color.

Brown

Brown is simple, simple, and memorable. Organic crop companies often use brown as the logo color because it can remind users of soil, nature and health.

17. UPS

UPS is brown, hoping to arouse the user's convenient and honest and reliable feelings. The logo color used by the brand created in 1916 was regarded as a "luxury model" at that time, which became an integral part of the ups brand, at that time, UPS said, "What can braun do for you?" (The founder of UPS is Pullman brown ).

Pink

Pink is usually female or emotional.

18. T-Mobile

T-Mobile uses pink to differentiate and attract others' attention. T-Mobile's pink logo is full of vigor, giving people a youthful and lively feeling, and is very suitable for fashion and FMCG for women. In 2000, T-Mobile had registered their foreign red separately, and like orange, T-Mobile applied the logo color to every corner of their store.

Black

Black gives a brave and powerful feeling. As the most classic color, black can express self-confidence and maturity.

19. Hotel chocolat

Hotel chocolat is a premium British candy company that uses black in their outlets, packaging, and brand designs. It is elegant and memorable.

20. Guinness

When black becomes an indispensable part of the brand, you will find that using black in products and posters is a matter of course. Guinness posters were award-winning, with black and white heavily used.

White

White is usually simple and pure, and the white logo design is very eye-catching.

21. Apple

The white logo is not uncommon, but the apple logo is brilliant. It uses the white logo to convey a pure and perfect artistic conception. In fact, when Apple discards the color striped logo, the product design and logo appear more simple and stylish. The one like this design makes Apple's white more iconic.