Commercialization Challenge: Model recognized services can extend

the power of commercial operation

First of all, Zhou Shengjun do storm audio and video by personal hobby. I rented a server and bandwidth, a year not to spend much money, at that time the team three people, there are two to go to school, his own work. Later, the larger the number of users download, bandwidth, servers need to improve, and the middle of the continuous Chinese, development, application work, the cost is getting higher.

There is a part of the time, his own home computer bad have no money to repair, and then every day to do maintenance and development of Internet cafes. He is so persistent for his interest, all the money in addition to living expenses are put in, can't carry on. At this time some more well-known enterprises to find him, said that I hope some cooperation, pay some fees. It was like a life-saving straw, and it started. Storm audio and video development funds, maintenance funds have been guaranteed, but also just can be maintained.

This is also a reason for our commercialization, after all, the strength of personal technology, funding is not enough to support its continued development. January 28, 2007 began to set up a storm Internet company, the Storm audio and video began commercial operation, before commercialization of the market only the rate of 40%, the past 4 months has been close to 60%. The previous 40% spent nearly 4 years, then 20% of the increase was spent 4 months, can be seen as the power of commercial operation.

three kinds of profitable models settling down

Commercialization is a deliberate process, which requires a discussion of what problems will be encountered in the commercialization of Chinese personal software, and what is the core of commercialization needs? In fact, the core is to clear the pattern.

We believe that the Chinese Internet is now really settling down the profit model of three kinds. The first is advertising, this is the biggest; the second is the online business move to the line, business-to-business, business, Alibaba, Ctrip, and even some industry sites are like this; the third, I define the VIP mode, that is value-added services, such as network games, friends VIP, and even ring tones and so on.

not from scratch but from there to the special

We don't have these three models, and when we look at these three patterns, I suddenly see all the attributes I have. Storm audio and video can be used for advertising, but also as a television platform. In the 90 's the entire cable TV popularization period, overnight from only a few stations, to dozens of units, and then to the content business services and widely understood by users. Its core profit model is advertising.

The second type is the combination of offline mode. Audio itself has played, I can sell online products in it? It turns out that only the sale of audio-visual products is entirely possible. Can tell the national Netizen today which single, which movie, which TV play frequency is highest. At the beginning can be say and line combination, the latter of this digital products, as long as can be combined with reasonable management to prevent illegal copy, then the offline media are saved.

Third, we can also do VIP service. The internet is good, the Web2.0 is good, all pay attention to interactive sex. Our users can also do something to get more people to see through our platform. If the DV I filmed can be seen by tens of millions of people in a week, as for what happens next, you can imagine.

In fact the entire Internet three models, our experience shows that we are transforming the platform is not from scratch, but from there to the expertise. What I do may be based on how the internet allows Chinese netizens to enjoy this kind of life. I think it is most important for us to be a professional.

extension of service is the biggest challenge of commercialization

In advertising, we can have today, all because of user support. Therefore, when we provide advertising information, the first consideration is to have some corresponding information in the manner of customer acceptance. And the information itself can be of interest to the user.

From The Advertiser's point of view, what do they fancy? First look at your brand and its attributes. Second look at services, the third look at the spread of differentiation. They are definitely not playing ads, whether for the brand, or for promotion, always targeted. The ability to provide interactive results and validate data is exactly what the Internet can offer.

Whether all the software is done to the Internet development, I am not sure. But the core of a product is the ability to think clearly about the business model. Like our platform services, the future as an application will never be charged, and this model how to allow users to be recognized and extended based on services, which is the most commercial operation of Chinese personal software challenges.