Common misunderstanding of network marketing in small and medium-sized enterprises

With the rapid development of the Internet, small and medium-sized Enterprises also began to join the ranks of the Internet, after several years of development, enterprise network marketing not only did not disappear, but more and more issued a great attraction. Using the vast resources of the Internet, enterprises can find more marketing opportunities, a larger scale to expand the user scope. But the small and medium-sized network Marketing also exists in this marketing misunderstanding, many enterprises just started to enter the internet industry, it is easy to enter these misunderstandings. The following A5 Webmaster Network SEO Diagnostic Team (http://www.yuehuai.com/seozhenduan/) on this issue with you talk about:

Misunderstanding one: target positioning is not accurate. Companies choose to enter the Internet, the ultimate goal is to achieve through the Internet for sales purposes. But many enterprises do not know very well, think or traditional method, need door-to-door service, need to look for customers one by one, for traditional marketing such a way is very suitable, but not suitable for use to the Internet. The internet is a very big platform, you can not accurately locate your user scope, you have no way to ask customers whether they need services, the enterprise is more to do their own marketing site, the most powerful things in the marketing site prominent, and then let users find you on the Internet, thereby improving your user community. We are more use of the Internet to expand the scope of marketing, the role of the site is to customers and enterprises to build a bridge, so the site is the core of the network marketing, enterprises must carefully to build this site, so that products can be a good display on the site. Therefore, enterprises to enter the Internet must be clear about the location of the site.

Misunderstanding two: Find no website keyword. Small and medium-sized Enterprises to choose Network Marketing, at present more or through the Site keyword to improve the site traffic, thereby improving product sales. Many enterprises can not accurately locate the keywords of the site, the choice of difficult keywords and optimization does not go up, the difficulty is too low keyword to the site and no use, often in this place to stop before. There are a few enterprises in this situation, why does the enterprise not stand in the user's perspective to think, their users to enter the site is what they want, and what they can provide users, their own product characteristics, where their main business areas, the HOT keyword is their main products. Enterprises need to analyze the industry's key words, choose the difficulty and popularity of the equivalent of keywords, improve the site's flow conversion rate.

Misunderstanding three: A single network marketing methods. Now the enterprise generally chooses the network company to do the optimization, the network company will give the enterprise to choose some key words to optimize, the main method is the search engine optimization, the network company guarantees only lets the keyword first page, other marketing method will not use. But for the enterprise this kind of marketing way is very single, cannot satisfy the enterprise network marketing at all. Enterprises want to truly achieve network marketing purposes, need not only search engine marketing, need a combination of various marketing methods, such as mail marketing, forum marketing, blog marketing, media marketing, a variety of ways to expand the company's information dissemination, increase the scope of network marketing platform.

Now consumers are more than just offline consumption, online consumption has become a mainstream, enterprises want to expand through the network marketing, we must locate themselves, find the right target keyword, choose a variety of marketing methods, can be more permanent network market, can make the enterprise network marketing era into the track operation. Xuzhou 52 Real Estate Network Www.52fdc.com original submission