Commonly used browser selection factors what kind of browser do you use?

Article Introduction: What kind of browser do you use? The browser product is undoubtedly the most important desktop software of the Internet age (no one). Most netizens, turn on the computer after the habit of operation is to open a chat tool, MSN, QQ, will ... Then will silently open their own browser, brush Weibo, everyone.

What kind of browser do you use?

The browser product is undoubtedly the most important desktop software of the Internet age (no one). Most netizens, turn on the computer after the habit of operation is to open a chat tool, MSN, QQ, will ... Then will silently open their own browser, Brush micro bo, everyone, visit Taobao, search Baidu ...

• Common browser Selection factors

Most users of the Internet user experience in the browser is more rich, whether consciously or unconsciously. The use of "rich" experience is not only to say that the user's use of longer and more frequent, conservative estimates, users or active or passive use of more than two browser products.

As shown in the figure, the browser selection factor is commonly used for users. It is composed of three dimensions, such as running speed, preference degree of interface style and convenience of collection operation. Let's think of the whole combination of factors as a pyramid, then at the top will be a browser product running speed. Users prioritize browser performance in the overall use decision. Most users of the browser product speed of the attitude is still sensible, understand this factor by the speed, hardware and other constraints, users will still be under the restrictions of a fast running browser as its commonly used. Taking into account the core functions of different products, in a special scenario, the user's choice will vary; one time a financial user said that his job would involve using net silver to transfer money to clients, and he would use 360 secure browsers, although he felt that 360 of users would be relatively slow at times.

The so-called tread tastes, the interface style preference also has the difference. Most of the browser interface is the user's browsing page, content is the core. According to the user experience of the Internet, high-end users are pursuing a concise interface, a customized home page to meet their core content to browse the needs of the legendary geek, constantly experimenting with new browser products, but generally for Chrome or Firefox love. Medium users of the plea is a variety of can be switched skin, lovely, scenic, fashionable ... The commonly used function icon can be put in place, do not have to spend too much memory cost to form a new habit of use, most moderate users accept 360 and Sogou, to meet its simple and easy to operate the demand. Conservative users are also surfing the internet! For the moment not to discuss whether the elderly people particularly dislike change, at least for Internet products is the case, their network and network products, the only requirement is less change! This is not because users refuse to use better products, they are rejecting the cost of learning new products. Apple phones are easy to use, for the conservative user is not the case, they can not even accept the Win7 computer operating system, recently bought a new computer will deliberately get the store back to the XP system. The range of changes they can accept is minimal, and we've been changing but never getting a hug from this part of the user.

The Operation collection and invocation are mentioned so frequently in the user's surprise that it was just a simple, lighted star. Reflection, this "little Star" is indeed the most frequently used by all types of users in all features of the browser. Sogou and Chrome's default home page has a "often go to the site", there are users feel that this item will save most of its favorite call operation, of course, the home page of the "common Web site" also will be the Matthew effect in the user unknowingly play the incisively and vividly.

• Large browser data

Looking at the data market of the browser, really will 2/8 principle to play incisively and vividly. A small number of products deeply rooted in the majority of the market share, but also because the small part of the product's core competitiveness is different, resulting in many web products to consider its compatibility.

In the browser international market, IE accounts for almost half of the entire browser market. Although Google Chrome did a lot of advertising and version upgrades last year, it still lags behind firefox1% in September 2012 's market data. And with Apple's obsession, safari still holds a solid place.

Then look at our browser product market, IE still maintain a leading edge, followed by 360 of this localization of the emergence of products. I do not know is the use of the difference between East and west, or Firefox does not pay attention to the Oriental market propaganda, the domestic browser market share in the shadow of the slightest Firefox.

• Use of small data vs share

Review, the share, is a browser product of the number of independent visitors in total independent visitors accounted for the proportion, is used to measure the capacity of the product of one of the indicators. Usage, is a browser product generated page traffic accounted for the total page flow ratio. If you compare two values, you will find a very interesting phenomenon. Most browser products use more than the market share, except for 360 browsers and Sogou browsers. According to the user installation channel accident, 360 and Sogou have a certain market share with its reliance on the brand's core products bundled installation has a close relationship. 360 security guard's market share has reached the 80%,360 antivirus software market share also has 60%. Bundled installation strategy in the initial stage of product promotion, for the product to occupy a certain market share, but in how to improve the user viscosity has not been enough attention, resulting in 360 and Sogou tragedy.