[Communication art] Can you hook up your audience?

Fan Jun (Frank fan) Sina Weibo: @ frankfan7

In the technical speech, some people have a high level of technical skills, good content, and the presentation effect is not good. Sometimes the audience cannot even listen. As an audience, I have been wanting to leave for many times, but I do not respect the speaker or other audience, such as sitting on a needle. Sometimes it is a pity for the speaker. It was originally a little bit carved, it is a good piece of jade.

Recently, I have been very frequent in large-and small-sized speech scenarios. When I talk about it myself, some people in the audience may whisper or look down at their mobile phones, or even look up on their heads. In this way, we can truly understand what is hard to learn. Standing and talking don't hurt.

Whether it's a speech or communication between people, it's not difficult to hook up your audience. The following are my experiences.

 

Understand your audience

Different audiences have different backgrounds and different understandings of the same content. Some people are interested in technical details, while others are interested in commercial value. A speech on a technical product may need to see both trees and forests. It is best to clarify the commercial value before going into technical details.

Understand your audience, that is, the language used by the audience ). Nowadays, the IT industry is full of fashionable terms, which need to be used on occasions and objects. For example, when I give a speech to a technician, I prefer to use a more accurate description, rather than a too macro concept. But for business decision makers, they are more concerned with ROI, total cost of ownership (TCO), and risk control.

Organize your structure

Define the purpose. First, you need to ask what is the most critical information you want the audience to get? Hope to learn new information (such as new product release), be interested in new developments in an industry (such as flash applications in data centers), and be interested in a specific product for further understanding. The purpose is clear, so it is easy to choose the content of a natural organization.

Design start. A good start, can establish a good first impression in the prime time, can make the audience interested to continue to listen. People usually have a basic judgment on the speaker within the first minute. If you fail to grasp the audience at the beginning, the subsequent content will be brilliant.

I personally like to start with my own experiences, relax my things relatively easily, and most people like to hear stories. Question is also a good way to get the audience's sense of identity.

Enrich content

Sometimes there is a lot of content, and subtraction can be adopted. If there are three topics, you must remove one and the remaining two. You must remove one, and the rest is the core content. I have to repeatedly ask if this content meets my expectation?

Most of the speeches I see are not focused on. A bunch of bullet points cannot be remembered after the end. In fact, the audience can remember 20% of the content after a technical speech. Therefore, do not abuse it.

We can also intentionally create small accidents. Especially in the demo, the audience may be more interested in unconventional situations. Why is it different from what we imagined? Is there any problem?

Create a harmonious atmosphere

Chatting with the audience early in the speech can easily relax yourself. In speeches, people familiar with their eyes often get a lot of encouragement.

Give affirmation and encouragement to the audience who raise or answer questions. A proper pause can let the audience know that you are very concerned about their thoughts and feelings. It makes people think that you are talking about yourself.

 

The audience wanted the speaker to succeed. The audience is looking forward to new ideas and gains. You are not only giving speeches, but also communicating. Hook up your audience. Don't give him a chance!

[Communication art] Can you hook up your audience?