Comprehensive content of the corporate web site planning book

First, the preface

The internet has experienced a climax and trough, when the impatient people began to shout that the Internet is a bubble, we do not fall into the time, the Chinese Internet is still the same way, walking their own path to go. The pundits ' predictions that 90% of internet companies will shut down are now in their own right. These ups and downs let many people who really understand the Internet finally see the point: the Internet itself can not create output value, it is a service industry.

Through the bubble look at the essence, we can understand many, the internet is not a myth, but a real media, a tool, a way. Recognizing these, we find that the Internet is really useful, if you know how to use it. The traditional enterprise marries the Internet, the use of the Internet to display corporate image, release product information, good customer service has become the consensus of the industry, become a modern enterprise development in an indispensable step; the Internet serves the enterprise, penetrates into the production, sale and management of the enterprise, which also becomes one of the important models of the development of the Internet.

Let us envision the enterprise to use the road of the Internet a good situation: corporate occupation of the Internet, the four media propaganda position, using it for the global display of corporate image, brand, culture and products;

The internet is not only a Web site, but also a highly efficient management method and means of High-tech content. Enterprises through the application of the Internet to introduce management technology and concepts, rich management means, advocating interactive communication and transparent management, improve enterprise management efficiency and quality level;

Through the Internet, enterprises seek new sales channels for products and seek more business opportunities. For these, we believe that if we can make good use of the Internet, the Internet will help enterprises.

Second, why the need for a new XX enterprise website

2.1, good horse with a good saddle, famous enterprises with a good station

China XX Enterprise is China's low-voltage electrical appliances industry, one of the largest production and marketing enterprises. A brand-name enterprise, certainly can find its traces on the Internet, XX is no exception. However, throughout the existing XX corporate website, we always feel that it can and should do better.

A number of famous enterprises in the same industry website:

The above for XX enterprises and some other large group web site technical parameters, from which we can see that the existing XX Enterprise website also needs to perform its functions better. An ideal XX Enterprise website should take the well-known enterprise website as the standard, with the enterprise image contrast, can add the thick pen in the enterprise propaganda strategy.

2.2, XX Enterprise website should be like this

In accordance with: XX Enterprise website should be in line with corporate image standards, can fully display the spirit of enterprise and corporate culture, to show the style of XX people;

Modern: XX Enterprise website should be with youthful vigor, look beautiful generous website, can follow enterprise website design trend, use popular element, make website and enterprise as full of modern breath;

Practical: XX Enterprise site should allow visitors to find the fastest he needs to know, at a glance, relaxed and comfortable; at the same time, managers can easily carry out site content updates and maintenance work. Practical, Easy-to-use can make XX Enterprise website to the benign circulation track;

Interaction: The visitor is a mirror, XX Enterprise website should obtain the feedback from the visitor to the website, can capture the customer's demand, can the two-way communication, can make the customer in the website
Full publication of insights and absorption;

Extension: XX Enterprise website should be an extensible website, according to the development of technology and its full application, can the Enterprise External window and enterprise internal management mechanism, can provide data statistics and analysis for management decision-making;

XX Enterprise website should be farsighted, for a rainy day, the enterprise use the Internet to play to the extreme, with the above five characteristics of the XX Enterprise website, you can do.

Third, the website design needs

3.1, the establishment of a sound product information Display System <BR> product display is an important function of the Enterprise website. The establishment of a sound product information display system, reasonable classification, Access fast, easy to add, management science. Such a product information display system, can enable customers to quickly understand product information, and find their own needs, or send out the inquiry intention, or give feedback, enterprises through the product display and feedback, can quickly understand the changing market demand, grasp business opportunities, strategist.

3.2, establish integrity management corporate Image <BR> integrity is the enterprise of this. XX Enterprise is relying on good faith management, quality first won the customers and the market's favor. XX Enterprises in the construction of the website, but also to show the integrity of the image of enterprises, through the Internet to disseminate the enterprise spirit of XX and corporate culture.

3.3, to maintain the leading position of the market

3.4, to attract more customers

3.5, for existing customers to provide more effective services

3.6, the development of new business opportunities

3.7, the establishment of a perfect online service system

3.8. Improve management efficiency

This article from: Web Teaching Network () original link: http:///webmanage/Plan/20071209/web_biz_plan1863.html