Connect to the cloud

China International broadcast and television Information Network Exhibition (CCBN 2012) was held in Beijing, Cisco themed "connecting the Cloud and connecting the world" Enabling Cloud-based Video Experiences, the integrated solution that seamlessly integrates the cloud, network, and client is presented to the industry. Cisco focuses on a variety of products and solutions based on the Videoscape platform, as well as "cloud video" applications and services, while bringing innovative business value to operators, it can also provide consumers with brilliant video entertainment experience and services.

Xu Qiwei, vice president of Cisco worldwide, said: "With the development trend of China's information and communication industry, operators are facing new market opportunities, how to further expand the service field, enhance business value-added, enhance innovation capabilities, and enable customers to enjoy better business and experience is the primary issue for colleagues in the industry. Cisco is committed to providing operators with the most comprehensive video solutions. by integrating the powerful advantages of networks, clouds, and clients, it helps operators promote their cloud video services, win more opportunities to provide value-added services to its users, so as to gain greater commercial value."

Videoscape platform innovation creates a new "cloud video" Experience

Today, more and more content is stored on the cloud, not on home devices. The operator is evaluating various channels to send live linear traditions to a series of hosted and unmanaged IP devices inside and outside the home) channels and cloud-based on-demand program channels. These devices include IP set-top boxes, PCs, laptops, tablets, game consoles, smart phones, and online TVs.

The Videoscape platform, designed by Cisco, provides an excellent way to migrate to the full-IP video infrastructure, seamlessly integrating cloud, network, and client components, supports video transmission and recording, pause video playback, and Resume playback. A variety of brand new products launched under the Cisco Videoscape platform architecture can provide consumers with an excellent "cloud video" experience and ensure that they are anywhere or using what kind of equipment, all of them can enjoy high-quality services.

Integrates cloud, network, and terminal to provide integrated solutions

At this CCBN2012 exhibition, Cisco presented an innovative network architecture, solutions, and product applications based on cloud experience. It was able to leverage Cisco's innovative technologies in the cloud, network, and client fields, provides users with an unparalleled next-generation video experience.

On the cloud side, Cisco has created a media data center solution based on the Cisco Unified Computing System (UCS) platform for carriers, it also provides cloud Video Solutions and devices including content management, media processing, conversion management, connection and adaptation systems, and a wide range of technologies for switching from traditional digital front-ends to rich media data centers.

In terms of network, Cisco's end-to-end network equipment can support a variety of business applications, including Cisco CMTS uBR10k next generation engine card PRE-5; Wi-Fi solutions based on cable and television networks; optical fiber penetration 1550nm optical transmission system, GainMaker optical workstation, and video Intelligent Operation Service solution VSOS.

On the client side, Cisco provides an open content architecture, including Cloud Processing-based Multi-screen switching (Multi-screen switching) and Videoscape video experience; csvt stb-3D Video), a fully-HD 3D set-top box that supports 3D Video calls, And Wi-Fi STB, a home wireless Video solution.

We work with industry-leading vendors to promote innovative applications of "cloud video"

As a network solution provider, Cisco also promotes the development of cloud video applications to a wider range of fields through joint innovation with industry vendors. During the CCBN2012 exhibition, Cisco presented some innovative solutions with partners. Among them, the innovative media data center application solution jointly developed by Cisco and domestic video processing technology and product providers has good end-to-end integration capabilities and can achieve intelligent network virtualization, the integration of networks, servers, and storage, as well as the high-performance technology of 10 Gigabit network connections, is well suited to TV stations, network companies, video service websites, industry TV stations, and new media applications. Cisco is also working closely with local professional partners to promote innovative applications of "cloud video" in distance education, smart medical care, Smart Community, e-government, smart transportation, and other industries.

Wu Bin, vice president of Cisco Greater China and general manager of cable TV, digital media, entertainment and sports division, said: "At present, China's radio and television industry is undergoing great changes and transformation, providing integrated cloud, network, and terminal solutions has become a trend in the industry. To better grasp the history of China's vigorous development of radio and television networks, cisco will further introduce its successful experiences in the global radio and television field, and rely on its own leading technical advantages in the cloud, network and client, promote the rapid development and application of cloud video services. At the same time, we are very much looking forward to more in-depth cooperation opportunities with China's radio and television industry, and jointly make outstanding contributions to accelerating the development of China's radio and television industry ."