Considerations for using second-level domain names as the site

For a new site, it is generally impossible to get the favor of search engines from the very beginning, especially for a site that has just been launched without any weight, in addition, some webmasters use second-level domain names as sub-stations. However, the search engine is not powerful and is not indexed, which undoubtedly causes problems for many webmasters, after the most basic website construction work is completed, what steps should we perform for the promotion to operation? In the shortest possible time, how does one solve the search engine's indexing problem? Today, I will share some experiences with you on this issue.

STEP/Method

1.  

   Do not make only one-way links

   During my website, I often see some second-level sites buy some one-way links without any links for output, so that the weights of links of other sites are one-way inbound, this will undoubtedly affect the weight of the website. In fact, the old webmasters should also know that one-way links are different from friendship links. One is unilateral and the other is mutual, for example, if we buy a link, this is one-way. Friendship is a two-way link. In addition, many webmasters who are doing optimization think that the effect of one-way links is better, so that they can purchase a large number of site links when creating new sites to link to their own sites in one way, so that a large amount of weight is sent to the new site. In fact, the author does not agree with this approach, because when a new station is starting to point many site links to this station, it is likely that the search engine will think that there is a cheating method, as a result, the website is not indexed or the indexing delay will also give the search engine a bad impression. Naturally, the ranking to the weight of our site is very unfavorable.

2.  

   First, increase the weight of the main site

   I believe every webmaster knows that our main site will no doubt be affected if we are accidentally downgraded by the search engine during the second-level website, however, we know that for a second-level domain name, the search engine regards it as a new site, and this new site has a very subtle relationship with our main site domain name, in the old saying, it is "near Zhu Zhe Chi, near Mo Zhe Hei ". Therefore, if we activate multiple sub-stations for a website with a primary domain name, it will undoubtedly affect our main site, and the weights will be distributed to a certain extent, I believe that my friends who have done the second-level website know that the second-level domain name is actually "eat" The weight of the primary domain name, so when the weight of our primary domain name is good, we will do the second-level site, ranking is easy to go up. Therefore, I suggest that you do not blindly implement the second-level domain name. Make sure that the main site has a weight when planning the substation, in addition, it is synchronized for optimization and promotion to ensure that the weights of the master site and the secondary site are interconnected to achieve a combination of two swords.

3.  

   Second-level sites need to be optimized inside the site

   For any website, as long as our internal links are well optimized, we only need to simply send some external links to attract some spider, after a certain amount of time, we can get a good ranking, especially for second-level sites, which site structures are essential for our website optimization? I will discuss it with you in detail below.

   1、robot.txt file, which is known to prevent search engines from indexing our site. As long as the file is written, the spider will not crawl, therefore, when some pages on our website do not want to be viewed by the search engine, you can use this file to block them, so the page will not be indexed by the search engine.

   2. For the 404 page setting, not only can the bounce rate of users be reduced, but also the PV of Website access can be effectively increased to improve the user experience. In addition, the search engine also told us that the website does not exist on this page, or that the page has been deleted by the Administrator, so that it will not recognize this link as a dead link, in this way, the search engine can have a good judgment effect on our site.

   3. url design, whether it is for a new station or a second-level Station, URL design is very critical. Generally, we can adopt short and easy to remember, do not use dynamic URLs (in the form of aspxz at the end), because these dynamic URLs directly affect the page indexing of our sites. The second step is to use the keyword of our website or the abbreviation of the keyword in the form of the URL during the second level, because this is helpful for our keyword ranking.