Constant ranking factors for Google and other search engines

The basic idea of Google ranking:

All search engines, including Google, want to search for quality websites. therefore, to rank our website well in Google, we must first make our website a high-quality website. The high quality comes from the user experience and the search engine. If a single search engine thinks that your website is good for a short time, and users do not like your website, your website ranking will not last long. Because Google and other search engines are constantly upgrading their own technologies to give users a better search experience.

Therefore, to get a long-lasting ranking in Google, first of allMake users feel that your website is goodAnd then adjust all aspects of your website,Make search engine think you are good!

 

The correct train of thought for studying Google ranking technology:

Google claims to have ranked itself among the hundreds of factors. Among these factors, we only need to install those factors that will not change enough. Our ancestor has a very reasonable sentence:Everything has changed!

We only need to follow these basic ideas to ask for our website, and then constantly improve the website and make its own content well, so that we can get a better ranking in Google for a long time. You don't have to worry about the changing factors. It is not enough for you to study the cost of time. This is just your money-making tool. You only need to make good use of it.

 

 

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1. The region where the server is located affects the ranking of your website:

For Google, the search results are different for different regions. after our experiments and research, the main reason is that the region where the server is located has a great relationship. last year, we made two customers for the super popular keyword "China tour", one of which was deployed in the United States and the other in Xi'an. when using one of the same policies, the website hosted by the server in the United States took less than six months and ranked the first page. it took 11 months for the server to go to the first page of the website in China.

In addition, you use Google to search for some English keywords in China and find that your website is not top in the rankings, but if you use Google abroad, you may not be able to find your website on dozens of pages.

The ranking result of our Google ranking is not for ourselves, but for our potential customers. Therefore, the selection of server regions is critical.

2.Check whether the server IP address has been penalized by Google:

When you rent a new web space for your website, you must check whether the IP address of this server has been penalized by Google. otherwise, even if your website is doing well, it may be affected. How to check? Here we will tell you the correct method:

First, check the number of websites on this server? How to check it? Here we give you a tool, you can easily find out how many domain names point to an IP address :( http://whois.webhosting.info/ip)

For example, if you want to check the IP address 219.235.226.75, you only need to enter the following in the IT address bar:

Http://whois.webhosting.info/219.235.226.75/

Click "enter" and you will see how many domain names point to this IP address. Then, find one of them, for example, www. ###. com, and enter:Site: www. ###. comThen, let's take a look at the number of pages on the website indexed by Google. If you find that Google hasn't indexed it, you can check a few more. If most of them are not indexed by Google, it is very likely that this server has been punished by Google. It is best not to use it during the warranty period. If most of the websites on this server are indexed by Google, it indicates that this server is not indexed by Google and can be used.

In general, Google has a large number of domain names and fewer servers!

3.Server stability affects the ranking of websites:

Servers must be stable in order to get a better ranking. if the server is unstable, it is very likely that when Google updates your website, your website cannot be opened because the server is unstable for the moment, so your ranking will be finished. this factor is particularly important.

In the past two years, we have entered the word "e-commerce" in Google, and our company's e-commerce guide website has always ranked first. However, during the Spring Festival, our technicians went home for the New Year. At this time, the server was faulty, causing the website to be inaccessible for a week. During this period, the website caught up with Google updates. The speed limit of the e-commerce guide dropped to the third page, causing heavy losses.

Therefore, we use our heavy losses to warn you that the server must be stable.

4. Domain Name/path/file name

Domain name selection, website path design, and file name design not only have a great impact on Google rankings, but you may not have seen this factor in our Google ranking websites, but it is particularly important. Wang Tong can tell you: Based on our years of practical experience. not only are Google very concerned about these factors, But Yahoo and other search engines are more concerned. if you select a good domain name, the website path design is reasonable, and the file name design is reasonable, it is very advantageous for your website to rank in various search engines.

==== Domain name/path/file nameDesign principles: ======

Here we will use our case to explain the design principles of domain name/path/File Name:

For China tour keywords: We selected the china-tour.cn domain name for the user, because the customer's website itself is very rich in content, so after using our domain name, shortly after we worked with other methods, this Website won a good ranking among the top search engines in Yahoo and MSN, and it also improved in Google.

Now, you search for the popular keyword "China tour" in Google. You can view its search results in Google. You will find that most of the domain names on the first page contain this keyword.

Through this case, we should have come to understand the design principle of domain name/path/file name, that is, to include keywords. However, when you encounter a Chinese website, you 'd better find someone else's Chinese path and Chinese file name, because the address bar cannot display Chinese characters directly and the encoding is displayed.

Currently,Google has very good recognition of Chinese pinyin, So if you rank Chinese keywords, you can use Chinese pinyin domain names. If you rank English keywords, you can select domain names related to the keywords..

In addition, the following principles apply to the path and Domain Name:

• Static paths are more conducive to ranking than dynamic paths.

• Top-level domain names have a path ranking over second-level domain names (except for the second-level domain names of well-known websites and authoritative websites)

• Abc.web.com is superior to www.web.com/abc/

• Www.web.com/abc/has a ranking advantage over www.web.com/abc.html.

5. Title and label: (detailed optimization: http://www.cnblogs.com/Capricornus/archive/2010/02/24/1672895.html)

The title and Tag mainly refer to webpages.Source codeThe content in the middle of

<Title> Network Marketing Planning Organization </title>
<Meta name = "Description" content = "network marketing planning organization is the first Marketing Planning and Research Institution in China established by Wang Tong, a famous network planner, it provides network marketing news, network marketing research, website promotion methods, website operation strategies, profit models research, and network marketing services for the broad and large network and enterprises. ">
<Meta name = "keywords" content = "network marketing">
<Meta http-equiv = Content-Type content = "text/html; charset = gb2312">
<Meta http-equiv = "content-language" content = "ZH-CN">

 

6. hyperlink factor (impact on Google canceling RP value: http://www.cnblogs.com/Capricornus/archive/2010/02/24/1673068.html)

Goolge cancels the influence of prvalue on the website,Traffic is still the first indicator, and website traffic is the foundation for website survival.At the same time, the website has a constant principle: the content is king.Therefore, increasing the intensity of website content construction, high-quality content, and original content will be the focus of our work to improve the website quality from the basis point. No matter what kind of measurement standards will be available in the future, it is certainly better to have a good external link than not. Therefore, as always, the construction of internal and external links on the website should be the work that every webmaster and seoer must adhere. Finally, we should stick to the principle of "user experience first" and increase the user experience of the website itself. websites with high user experience will be websites that netizens like to stay on.

 

7. website content and Webpage Design

Websites are gaining a better ranking, and website content is critical. Therefore, the most important factor in Google ranking is the excellent webpage content, excellent website content mainly includes the following:

• There are a lot of original content and it is easy to be referenced by many websites. The reference process usually adds links to this page, so this page can get a good score, and the ranking will naturally be good;

• Rich website content: the rich website content will allow Google to include a lot of website content. Links between different pages of the website will help it improve the rating of each page of the website on Google;

• The website structure is clear and clear, and the page design is reasonable, which is easily browsed by users and crawled by Google search engines;

• Each page must not be larger than 100 kb, and the export link must be smaller than 100.

How to highlight keywords on a webpage:

• The title should contain keywords: The title is the title of the webpage annotated with

• <{# Imeinline} style = "line-Height: 150%" align = "Left"> the keywords in the webpage text should be highlighted specifically: You can use <B> </B> to highlight them, you can also highlight it with eye-catching colors;

• Adjust the keyword frequency on the page. Generally, it is better to keep the keyword frequency between 3% and 5% on the webpage.

 

8.robots.txt

A file that is placed under the root directory of the website to guide search engine crawlers. If you accidentally make a mistake, Google may delete all your webpages. Google site has a detailed description of the content of this file: http://www.google.com/intl/zh-CN/remove.html

 

9. hyperlink comments:

Title = "comment content"

Without commentsCode: <A href = "http://www.web136.net"> E-Commerce guide </a>

Annotated Code: <a href = http://www.web136.netTitle = "the e-commerce guide website provides you with all kinds of E-commerce knowledge"> E-Commerce guide </a>

Image annotation label:

 The code for inserting an image into an HTML page is as follows:

Network marketing, details win, so we can not let go of these details. You can add comments to the image, as shown below: Alt = "E-Commerce Guide">

Alt comments must be brief and should never be too long to be written, so that they will be treated as cheating by some search engines.