[Content is king] Perfect website's 101 index Two

Website

Content is the most valuable part of a site, the content of the king is this meaning, the only purpose for users to visit your site is to obtain valuable content, rich content, accurate content, constantly updated content is a successful website three elements. of the 101 indicators of the perfect website, 23 are about content, we put the content first, in fact, you should put 80% of the focus on the content above, the 23 content indicators are:

A wealth of content

A content-starved corporate web site, to the user's disappointment is unimaginable, the user through the search engine, advertising, or friends introduced to your site, is brought with the demand, they on your business, products, services, lack of understanding, at this time, the enterprise site is the most should play a value, Good corporate website Builders should be able to touch the needs of users, why they come, want to see what, they will encounter what problems, how we solve, with the query to the user is the most potentially valuable users, your content no matter how thoughtful can not be too. The reality, however, is that the user, in addition to some pretty images, nothing to see, your products, product characteristics, price, packaging, production cycle, service, support documents, problems and solutions, etc., users want these content more detailed the better, many enterprises have such a mentality, we just put a little product information up, users interested , will naturally contact with us.

In fact, if your information is too shabby, scarcity, users will be suspicious of your strength, I used to be engaged in the export of machine tool accessories to provide IT consulting services, it is a very successful company, once he took out their catalogue to me to see that this directory has 500 pages thick, It was packed with very detailed product data, and I saw the catalogue for a moment and knew why they were successful. The same is true of corporate websites.

The exact content

No user will tolerate errors on your site, they will feel that you are not professional, not serious, if an enterprise on the site of these soft things are full of mistakes, its products will not be better where to go. When you are authoring site content, you need to constantly check, proofread, finally, and most importantly, you want to be a user's identity often visit their website, you will find a lot of errors, then you must not wait, do not say two days I will correct, after two days means you will never go to correct these mistakes, some enterprises, The phone on their website will never get through, because the number has changed, you should immediately correct, the modern CMS site can make it very easy for you to achieve this.

Constantly updated content

This is almost the common problem of small and medium sized websites, most of these websites come from a whim of the business executives, who spend a lot of time and budget to build the website, thinking that this will Bob, and then put the site aside. Never-updated web sites have nothing to do with users who only come once, but only once the user to the enterprise also often does not bring the sale, however, if the user to you interest, they will come again, only to your products and services are interested in buying users will frequent visits, if your site is never updated, Users who are not interested in you may not be aware that your intended users will surely see that the sites that never update are the ones that give you the most value to your users, and they will suspect that your business has stalled.

Content to be professional

Content must be able to reflect the quality of your enterprise, users and you set up a consumer relationship, they will be through the content of the site to speculate on your products and services, your site content on behalf of your products, professional content will allow users to believe that the products and services are enough professional. At the same time, professional content is often authoritative, your content may be cited by many people, links, virtually for you to bring the role of advertising publicity.

With originality

This is not only a copyright issue, but also related to your credibility. Excellent enterprises have their own opinions, have the right to speak, if your site is just excerpts of other people's content, people will feel that your business has no achievements. The original content is the most important way to build your right to speak, and any enterprise should establish its own authority through professional articles, industry standards, white papers and so on.

Content to be complete

The traditional enterprise website construction process is generally the case, the enterprise provides the content to the designer beforehand, the designer then releases these content to the website. Many enterprises can not be a complete collection of content at once, we often say, this paragraph is not, and so on two days to tidy up again, the same, after two days means that this section of content will always be missing. I've seen countless corporate websites with incomplete content, or a product that lacks a picture, or a piece of content that is in the default language version, goes into another language but is empty, or clicks on a download link and returns 404 errors.

You need to constantly visit your site, carefully examine the content is incomplete, if a piece of content is incomplete, rather than put it there to confuse the user, you might as well take it off. Similarly, the modern CMS website allows you to supplement your content at any time, and continue to do so.

Content to include text, but mainly in words

There is a saying, the picture is worth a thousand Words, pictures, forms, and the necessary multimedia materials (video, Flash, audio), etc. can help you to express, but also make your users not too boring, but these materials should not be too much, Your content should still be text-oriented, and too much media will make it difficult to quickly open the page.

Content to reflect the values of enterprises

You are not allowed to use content that violates corporate values, and a Web site for hackers may contain some system-breaking articles, but such content will not appear on Microsoft's website anyway. Your content should deliver healthy, positive information to your visitors, and the site is public media, and any improper remarks may bring public opinion issues to your business.

To distinguish the audiences of different regions and cultures

The most basic requirement, if you are an international enterprise, your site should contain at least one English version and one local language version, if your main market is, for example, Germany, then it is not too much to provide a German version. The content of different language versions is not a simple translation, the content should be based on the local business situation, culture and customs, this, the famous antivirus software maker Kaspersky done very well.

The most basic content of enterprise website includes, enterprise material

Enterprise Information (profile) is an important way for users to quickly understand the enterprise, your history, development, performance, your main business, market, employment status, etc., as long as the information can be disclosed, should let users see, as far as possible detailed.