continuously enhance user stickiness and improve user experience

The stickiness and loyalty of a user is critical to the operation of a website. For a website, especially the local industry and portal sites, e-commerce sites, forums, etc. not only rely on traffic to make money on the site, the user's stickiness for them is the relationship between the survival of the site plan things. Your site has more loyal users, you sell products to provide services easier to sell out, the site to increase the rate of change, user conversion rates will follow the higher.

The user stickiness may reduce the promotion cost to reduce the promotion pressure, the stationmaster net admin5.com triumphantly thinks more importantly is the user stickiness and the user experience closely related. User experience to do well, indicating the site's user stickiness strong, only the constant enhancement of user stickiness, to promote the user experience a comprehensive upgrade, so said want to improve the user experience, we must give priority to the user stickiness, starting from the user stickiness to carry out the planning of the site optimization.

Understand the importance of user stickiness, not only to know how to enhance the stickiness of users, but also understand that the user stickiness is not how much you get, but whether you can maintain long-term, and constantly enhance the user stickiness. If the site's user stickiness slightly increased, they began to relax. Perhaps unknowingly you will ignore the user stickiness or even the entire user experience aspects of the construction, resulting in viscosity drop, the user experience become worse. Only continuous improvement, and constantly find the problems of the site, the user will maintain a high level of stickiness, the user experience can continue to improve, retain the old users, attract new users.

Constantly enhance the stickiness of users need to pay attention to the following issues, in the construction of the site focused attention, and always pay attention to improve.

Pay attention to the effectiveness of user stickiness

Here is the effectiveness of the site is a loyal users also have some useless users, not all loyal users are useful to the site, when you see the site of the old users continue to increase, the more and more high, to understand that these old users are not all of the users are useful to you, Some of it is likely to be the result of some useless content in the Web site. The proportion of invalid users directly revealed where your site problems, such as the promotion method does not work well, the site content is not updated, the site content and the theme of the site is poor, product service user satisfaction is low, too little understanding of users and so on. Each of the users who stay on your site have different purposes and experience, only in-depth understanding of these users, timely to do some targeted improvements, the effectiveness of user stickiness will improve.

Can not be satisfied with the status quo.

Some webmaster site did a period of time, the user base has accumulated a lot, the old user formed a certain amount of the scale began to gloat, that the site's user stickiness is high enough, do not need to do too much work. When you start to be content with the status quo, that's when you start ignoring users, although the user loyalty is high, will the website user experience, the content quality and so on aspect drop has certain tolerance, but also has certain limits, when you do not value the user, starts immersed in the SEO, the multifarious promotion, the loyal user may very possibly lose, So no matter how far the site has developed, you can not be satisfied, not to ignore users.

Actively accept new users while maintaining old users

Forum to when all is the best communication platform on the Internet, good forum atmosphere and ideas are likely to form a forum culture, people here to meet, here to discuss the common topic, exchange and sharing. The foundation of the Forum is accumulated by the old user, but there is no old user, and the popularity and vigor can promote the further development. And there are many websites and forums in the development of promotional programs. Sales strategy, the Forum version of the rules tend to be one-sided to the old users, and to the new users ignored, some new users to the site, it is likely that the site because of its unintended exclusion and choose to leave. No matter what your site is doing well, service again in place, if there is no new users need or let new users do not know how to stay, then the site will gradually lose vitality, decline in popularity. In particular, the forum, some of the forum is too close to new people, the rules of the new person is too harsh, often newcomers come in will find are some familiar with the elderly in the forum since high, newcomers simply can not relate to their discussion circle. This is extremely detrimental to the development of the Forum. Only treat new users, pay attention to new users, to bring new users than the old users a better user experience, often put forward new ideas, new systems, new activities, so that new users quickly integrate in, the site can be popular constantly.

Finally, the user stickiness and user experience is closely related, in the improvement of user experience to always consider the user sticky problem, to enhance the user stickiness, the user stickiness for a long time to truly improve the user experience.