Cook's apple and Steve Jobs's apple

This article is reproduced on the Internet

Let's take a look at a widely spread joke:

[1]

User: "Why don't I use this function? Why don't I use the mini? Why don't I use the x×× screen? Why ......" Steve Jobs: "You don't want to buy it !" User: "Buy now !"

[2]

User: "We want this, we want that, and we want ......"

COOK: "Give it, give it all to you !"

User: "Cook, you don't have any new ideas. We miss Steve Jobs !"

In fact, this joke is true. It seems that the user is too harsh on Cook, but he is too indulgent to Steve Jobs. But can we think about this problem from another angle?

Obviously, jobs always leads the user's nose and tells users what products are good and what products you need, just like educating adults and children, steve Jobs has been guiding users to experience better products. On the contrary, cook, and most other companies, look at what users need and then launch their own products as needed.

In fact, it is normal to make your own products according to your needs. It can even be said that the nature of an enterprise is just like a child who just gave birth knows how to eat milk. However, when we get used to this natural nature, our passion disappears and our surprises disappear, so we don't feel amazing, people who are used to looking forward to surprises are only disappointed.

However, we need to understand that Steve Jobs must have a premise to do so, that when he tells people what they need, people buy his products and use their products, I feel really good. I'm very satisfied with this. Without such experience, no one is willing to be fooled again. It can be seen that Steve Jobs is truly ahead of the user and can guide the user to improve their own experience. The example is as follows:

When Nokia did not think forward, and it was fun to change the shell, Apple launched the iPhone to let people know that the original mobile phone can still be like this;

When mobile phone manufacturers, such as Google and Samsung, began to follow the same model as the iPhone, Apple's iPhone 3G and iPhone 3gs provided users with a better experience, at that time, it was as simple as a stockade in China;

When Android, headed by Samsung's Galaxy S, began to catch up with the iPhone 3gs user experience, the iPhone 4 was born, and the Retina screen again shocked the world, this is an idea that IBM has proposed many years ago, but Apple has implemented it. In this regard, Apple has been ahead of Android for about two years, android had a p Retina screen until the end of last year.

4 S Siri can only be said to be a semi-finished product. God didn't give Steve enough time to finish it;

When people talk about iPad as a magnified version of iPod Touch, Steve Jobs smiled. Subsequent sales proved that tablets are really a good thing, and major manufacturers woke up, you can only watch the silver in the white flowers flow into the Apple's pocket;

When major manufacturers, headed by Samsung, launched their own tablet products and wanted to share the big cake with Apple, ipad2 was launched, and Steve Jobs cut prices in the wild, the performance, system, user experience, and price of ipad2 are superior to those of other tablets. Therefore, the iPad still exists in an invincible manner.

In retrospect, we found that all of Steve Jobs's products are not perfect, and even have obvious defects. But why is his product always invincible? Can I always kill everything in seconds with obvious advantages? In fact, I think there is always one thing about his product, and it is very important that he is ahead of his opponent, making his opponent helpless.

Now let's take a look at the iPhone 5 and iPad Mini to see where the users are disappointed. Compared with Android, iPhone 5 has almost no advantages. Originally, if Steve Jobs is still there, even if there is nothing special new, it will greatly improve Siri, but now it's abandoned ...... Samsung's Galaxy series, especially note, are dangerous.

Cook is actually a good CEO, but he is not a helper. Ipad4 is a good example. It is wise to upgrade the CPU and interfaces of iPad 4 to that of iPad 3, but it takes only half a year for ipad3 to be released, at least from jobs' perspective, this is definitely a failure. Why didn't Steve Jobs bring a Retina screen on iPad 2? Technology not allowed? I think this is not the key, because when I used the iPhone 4, there was no retina on the android machine, and there was no retina for a long time. Why? Obviously, the technology is difficult and cost-effective. Therefore, the Retina screen on the iPad 2 can certainly be achieved. However, if it is used, the price will not be advantageous, even if it is a good experience, it will never be higher than the current market share, because many users will switch to other tablets due to price issues.

Users are scrambling to snap up an apple that was bitten by Steve Jobs, rather than buying a complete apple from Cook. This is not because users like Steve Jobs's saliva, but because the two apples are completely different.