Corporate mission, vision, philosophy and values

The mission, vision, philosophy and values are the basic strategic content that many enterprises are concerned about at present. There are many entrepreneurs or bosses feel that without these things, the whole enterprise is not on the grade of "flat three", even if the net worth hundreds of millions of, also is the peasant roll foot field of the nouveau riche type, so on mission, vision flock to a lot of people.

The development of China's market economy for decades, so far, large and small enterprises are numerous, state-owned, private, wholly foreign-owned, joint ventures criss-cross, all over China. Enterprises from small to big and strong, like a person's growth process, as a child only know to eat and play, to school know to read good books, after graduating from college know to be married, or have greater aspirations, such as the world, could there be a way more than the idea of a deeper, more distant, enterprise development and evolution has mostly experienced entrepreneurial, mature, stable, The process of a recession (secondary entrepreneurship) that resembles a life experience.

At the same time, enterprises and people also hope to live long, hope to be able to evergreen, sustainable management. In general, the secret of longevity is "self-cultivation, the heart is broad", good, the longevity of the enterprise is also in the enterprise itself can "cultivate", and borrow the famous Thunder Tiger words to "to Germany to serve silver (people)", can be based on the lake. But both in the form and difficulty are very different, as long as the individual to let their self-cultivation can be, do not need to control whether others eat and drink gambling, the difficulty is relatively low, and enterprises need to let tens of thousands of people together to cultivate, abide by the creed, the difficulty is not low. So think about GE has lived for 133 years, Mitsubishi Consortium 140 years, DuPont company 209 years, it is not easy, Shanxi Fenjiu history is said to have 4,000 years, I am afraid that even the immortal heard to fall off glasses, since sigh.

People's "spiritual cultivation" is embodied in their manners, habits and behavior, then the "cultivation of the enterprise" embodies in its mission, vision, philosophy and values, if a business can identify and implement these cultures, then I think the basis of longevity is available, it is entirely possible to achieve.

There are many definitions of the mission, vision, philosophy and values, and perhaps different people, businesses, and scholars understand them differently. The mission, the vision of the confusion between the situation also many see, some enterprises simply combine the two, without distinction. As far as I am concerned, I advocate separating the mission from the vision, because the connotations of their respective statements are different and can be clearly divided. In order to better understand these concepts and the relationship between them, there is a relatively straightforward language to describe, too written interpretation may not be able to speak clearly.

　　Mission : What is the purpose of enterprise existence? For example, like why people live, the purpose of individual living is different, the same business, different.

　　Vision : What is the way for enterprises to achieve the purpose of existence? For example, people through what way, the way to achieve their own purpose of living.

　　philosophy : Enterprises in the use of these approaches, when to follow which principles, what kind of faith to support? For example, people have what kind of motto to encourage themselves, motivate themselves.

　　values : What kind of character, character, or morals should a company uphold when it takes action? For example, when people put into action, what character and fashion should be implemented.

　　The following is an example of an individual for specific instructions:

Mission: Make family life better

Vision: To become XX industry first-class talent

Concept: Plum blossom fragrance from bitter cold

Values: Hardship, diligence, perseverance

This example of the entire cultural system can be interpreted as: a person in the work, ordinary behavior in order to endure hardship, diligence, setbacks not discouraged, perseverance of the spirit of attitude, always remember the "Plum blossom from bitter cold to" the connotation of hard work, and finally became the first-class XX industry talent, so that their social status, The economic status has improved, making the family life more and more beautiful. Although this interpretation looks like a primary school composition, but can be more coherent to the mission, vision, philosophy and values channeling, so that the whole system same strain, mutual connection, good understanding, not laborious.

According to this understanding, recently for a construction company to do strategic consulting, the project team designed for it "to create a convenient life, create a green space" mission, "into the urban building aircraft carrier, the achievement of well-known building enterprises" vision, as well as "integrity unity breakthrough tenacity" values. In the third strategic seminar with customers, the senior management of the construction enterprise expressed high recognition and satisfaction, because both the company's foundation is thin, the base is poor, the team has not yet been fully in the present situation and the municipal, landscaping, demolition business characteristics, but also take into account the mission, vision, The continuity and consistency of values in mutual support.

Corporate mission, vision, philosophy and values